Logos
The Australia Council for the Arts logo is available for download for use by clients and other organisations.
As an Australian Government statutory authority, the Australia Council co-brands with the Australian Government. This guide explains when and how to use the logo of the Australia Council.
The Australia Council's logo consists of two components:
- The Australia Council component comprising the sun, a kangaroo, and the words 'Australia Council for the Arts'.
- The Australian Government component comprising the Commonwealth coat of arms (conventional version 3A solid) and the words 'Australian Government'.
The two components of the logo must never be separated. Two versions of the Australia Council logo are available - horizontal and vertical. Either may be used. Always use the logo supplied by the Australia Council.
The logos are provided in three electronic file formats:
- High resolution .eps files - these compressed files can be used for print quality reproduction or can be used as positionals in print artwork
- High resolution .tif files - this compressed file can be used for print quality reproduction or can be used as positionals in print artwork
Never recreate or amend the logo yourself, and never get a designer, artist or computer operator to recreate it for you. Do not scan the logo from a hard copy.
When and where the logo should appear
It is a condition of funding that clients of the Australia Council include the Council's logo and acknowledge the Council's support in all promotional material and publications (including websites--see Using the logo on another website). In these instances, the following acknowledgement must be used next to the logo:
This project has been assisted by the Australian Government through the Australia Council, its arts funding and advisory body.
Size and spacing
The Australia Council's logo must be reproduced such that the width of the coat of arms is no less than 20 mm.
No type, additional logos or other graphic elements should be placed closer to any edge of the logo than a distance that is equivalent to that between the bottom of the words 'Australian Government' and the bottom of the coat of arms.
When the Australia Council's logo appears with other logos to reflect the Council's participation in collaborative ventures, the Australia Council's logo must be equal in size to the logo of the partnership agencies or organisations, but not smaller than the minimum size stated above.
Colour
There are different options for reproducing the logo, depending on how many colours are being used.
Four (or more) colour printing and online
When reproduced as a positive image, the Pantone Matching System colours are:
- PMS 485C/PMS 485U for the kangaroo, sun and the words 'Australia Council'
- PMS Cool Grey 9 for the words 'for the Arts'
- PMS Process Black for the words 'Australian Government', the coat of arms, and the line between the two logos.
Process colour should endeavour to reproduce these colours as closely as possible. No other colour combinations are permitted.
Two-colour printing
If one of the colours is black, the logo may be reproduced either as a positive image (black) or negative image (white on a coloured background).
If neither of the colours is black, the logo must be reproduced as a negative image (white on a coloured background).
One-colour printing
When black is the colour, the logo may be reproduced either as a positive image (black) or negative image (white on a black background).
If black is not used, the logo must be reproduced as a negative image (white on the coloured background).
Identifying multiple agencies
When a number of federal department or agencies need to be identified, they can be listed between the two components of the Australia Council logo.
Using the logo on another website
One of three low-resolution versions are available above. The logo should appear exactly as displayed, and should not be resized or amended in any way. The dimensions should be set at 292 pixels x 85 pixels for the horizontal version and 170 pixels x 190 pixels for the vertical version so that the logo is not distorted. You must also link to the Australia Council website from the logo.
Incorrect usage
The size, shape, position and weight relationships of the logo and its elements must not be altered.
Do not:
- add other visual elements and text to the logo
obscure or cover the logo by text or technical processes, such as additional screens of colours
place the logo in shapes or borders - crop, trim or bleed the log off a page or in a fold--the logo must always appear in its entirety
- stretch or distort the logo
- rearrange the elements of the logo
- tilt the logo
- use any part of the logo as a graphic element.
