Market Development
Australia Council’s Market Development section supports artists and arts organisations to distribute their work, and connect to audiences here and abroad.
We recognise market development is rarely achieved in the short term – and limited budget requires clear choices in selecting international markets for more focused long term market development initiatives. The criteria to determine international markets for specific strategies and initiatives include requirements for:
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a clear ‘fit’ between the Australian work and the global market segment
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a strong arts delivery and/or distribution infrastructure within the international country
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economic and political stability.
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explore opportunities in our region- Asia
While our focus remains responsive to arts organisations business plans we are also taking a proactive approach to market development, particularly as it relates to work in our region – Asia. Our focus on Asia aims to develop new markets and opportunities for Australian arts.
Market development programs are targeted to:
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support artists and arts organisation in their business planning
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take the work of artists to markets
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seed collaborations and relationships to drive national and international activity.
Contact the Market Development team
Collette Brennan, Director c.brennan@australiacouncil.gov.au
Tory Loudon, Program Manager t.loudon@australiacouncil.gov.au
Penny Miles, Program Manager p.miles@australiacouncil.gov.au
Merindah Donnelly, Indigenous Program Officer m.donnelly@australiacouncil.gov.au
Ellen Dwyer, Program Officer e.dwyer@austraiacouncil.gov.au
Katie Harford, Program Officer k.harford@australiacouncil.gov.au
Matt Hawkes, Program Officer m.hawkes@australiacouncil.gov.au
Tara Kita, Program Officer t.kita@australiacouncil.gov.au
Annaliesse Monaro, Program Officer a.monaro@australiacouncil.gov.au
James Cox, Project Coordinator j.cox@australiacouncil.gov.au
Donovan Pearce, Administration Officer d.pearce@australiacouncil.gov.au
Grants Programs
Art Fare: Australian Art Export
Booked: Travel fund for Publishers and Literary Agents
Hopscotch Live Art Touring Initiative
International Performing Arts Markets (IPAMS) Travel Fund
Live On Stage: International Market Program for Music Managers
Live On Stage: International Market Program for Music Showcase
Strategic Partnerships
Australian Performing Arts Market
Australian World Music Expo (AWME)
Blak Lines: National Indigenous Touring Consortium, managed by Performing Lines
IETM - International Network for Contemporary Performing Arts