Augmented Reality Intervention into Urban Spaces

02 December 2013


With this augmented reality artwork participants were invited to become transumers, a new breed of consumers hungry for constant visual and auditory gratification

Perth based tactical media arts group, pvi collective, armed visitors to the 2010 Biennale of Sydney at the Museum of Contemporary Art with modified iphones and instructions for taking over their surrounding streets. Faced with an invitation to find new ways to occupy familiar spaces, you could set up networks proposing transformations of iconic sites such as the Opera House and the Harbour Bridge, as well as any aspect of your urban environment. Placing augmented reality tags in the virtual landscape, the transumer journey aimed to reveal a hidden layer to the city, opening up new possibilities for subverting the official narratives of space. pvi see this work as part of a larger body of work that intends audiences to develop a playfully subversive relationship with their city.

"We are seeking to devise fleeting moments of cultural intervention that are intended to temporarily transform the everyday. To establish a different kind of doing in these codified spaces", says pvi.

For this project pvi co-founders Steve Bull and Kelli McCluskey worked with animator Sohan Ariel Hayes and HITLab NZ in a creative development residency supported by the Australia Council Digital Culture Fund.  Known for its cutting edge technology HITLab NZ developed augmented reality applications to overlay three-dimensional images on the real world. This provided a means to mix virtual imaging into the video stream of a mobile phone’s camera in realtime.

pvi collective was awarded 'best game writing' for transumer at the inaugural Freeplay independent games festival.

transumer was developed in collaboration with  HITLab NZ , produced by Performing Lines WA and supported by the Australia Council for the Arts Digital Culture Fund.

Image Credit: transumer at Biennale of Sydney, pvi collective 2010.


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