Marketing Summit 2010

15 - 17 June, Queensland Performing Arts Centre

The Marketing Summit 2010 brought together Australia's innovative marketers for three days of creative exchange, challenging ideas and international insights on contemporary arts marketing.

As requested by you, the Marketing Summit 2010 focused on issues around digital and youth marketing, branding and culturally diverse audiences.

Representatives from across all artforms, festivals, State and Territory funding bodies attended the Summit.

Opening address

Kathy Keele - Chief Executive Officer, Australia Council
Mark Scott - Managing Director, ABC on retaining relevance in the digital era.

International keynote speakers included

Russ Meyer - Chief Strategy Officer, Landor Associates, San Francisco, USA on how to maintain and develop brand value in the digital world of the double click
Claire Eva - Head of Marketing and Audiences, Tate, UK on how digital marketing provides new opportunities to build bridges between artists and the public, reach wider and more diverse audiences, and experiment with creative content and marketing techniques
Denise Montgomery - Communications Consultant, Museum of Contemporary Art San Diego and La Jolla, USA on how to engage culturally diverse audiences and implement effective audience development strategies.

View the conversation from this year's summit via the Marketing Summit Twitter feed #msummit2010.

Program highlights

The program included panel discussions and workshops on the following topics:

Brand value in the digital world
Festivals and the challenge of cross artform marketing
Tweets and blogs - who’s the critic now?
Passion to pragmatism - how to translate artistic vision into marketing reality
From the ground up - creating a shared vision with audiences and stake holders
Digital marketing for festivals
How do we reach culturally diverse audiences?
Going Going Green
How to create a media strategy for mobile devices
2020 Vision - what is the bigger picture?
What’s in it for me? Implications and opportunities from the research Australian participation in the arts: more than bums on seats

The Marketing Summit is an Australia Council initiative, managed by the Market Development Division in partnership with the Major Performing Arts Board.

The Australia Council acknowledges the support of the Queensland Performing Arts Centre.

Marketing Summit 2010 – towards sustainability
The Australia Council is used this year’s Marketing Summit to test concepts and practice around sustainable events. The speaker information and Summit program will be available for download shortly.

Contact us
For more information please get in touch with:

Summa Durie
Project Coordinator, Market Development
s.durie@australiacouncil.gov.au

Telephone: +61 (0) 2 9215 9042
TTY: 1800 555 677

Marketing Summit 2010
Date	15 June 2010 - 17 June 2010
Venue	Queensland Performing Arts Centre
Address	Cnr Grey and Melbourne Streets, South Bank Qld 4101

Marketing Summit 2010

Marketing Summit 2010

Kathy Keele - Chief Executive Officer, Australia Council
Mark Scott - Managing Director, ABC on retaining relevance in the digital era.

Related links

Marketing Summit 2010

Marketing Summit 2010

Kathy Keele - Chief Executive Officer, Australia Council Mark Scott - Managing Director, ABC on retaining relevance in the digital era.

Related links

Kathy Keele - Chief Executive Officer, Australia Council
Mark Scott - Managing Director, ABC on retaining relevance in the digital era.