Marketing Summit 2010 - speaker presentations

The Marketing Summit 2010 was held 15 -17 June at the Queensland Performing Arts Centre, Brisbane. Here you can access the presentations, videos and podcasts from the event.

Speaker Presentations:


Keynote Speaker Video:

Opening Address

Kathy Keele - Chief Executive Officer, Australia Council
Mark Scott - Managing Director, ABC on retaining relevance in the digital era.

Marketing Summit 2010 - Opening Address - Part 1 from Australia Council for the Arts on Vimeo.

Marketing Summit 2010 - Opening Address - Part 2
Marketing Summit 2010 - Opening Address - Part 3

Russ Meyer - Chief Strategy Officer, Landor Associates, San Francisco

How to maintain and develop brand value in the digital world of the double click.

Marketing Summit 2010 - Russ Meyer - Part 1 from Australia Council for the Arts on Vimeo.

Marketing Summit 2010 - Russ Meyer - Part 2
Marketing Summit 2010 - Russ Meyer - Part 3

Claire Eva - Head of Marketing and Audiences, Tate, UK

Explore how digital marketing provides new opportunities to build bridges between artists and the public, reach wider and more diverse audiences, and experiment with creative content and marketing techniques.

Marketing Summit 2010 - Claire Eva - Part 1 from Australia Council for the Arts on Vimeo.

Marketing Summit 2010 - Claire Eva - Part 2
Marketing Summit 2010 - Claire Eva - Part 3

Denise Montgomery - Communications Consultant, Museum of Contemporary Art San Diego and La Jolla Playhouse, USA

Based on the innovative work at Museum of Contemporary Art San Diego, learn how to engage culturally diverse audiences and implement effective audience development strategies.

Marketing Summit 2010 - Denise Montgomery - Part 1 from Australia Council for the Arts on Vimeo.

Marketing Summit 2010 - Denise Montgomery - Part 2
Marketing Summit 2010 - Denise Montgomery - Part 3


Summit Audio:

Opening Address
Kathy Keele - Chief Executive Officer, Australia Council
Mark Scott - Managing Director, ABC on retaining relevance in the digital era

Keynote address - Brand value in the digital world
Russ Meyer, Chief Strategy Officer, Landor Associates, San Francisco

Keynote address - Develop and engage audiences
Denise Montgomery - Communications Consultant, Museum of Contemporary Art San Diego and La Jolla Playhouse, USA

Keynote address - Pull not push
Claire Eva - Head of Marketing and Audiences, Tate, UK

How do we reach culturally diverse audiences?
Thang Ngo - National Manager, SBS in Language

2020 Vision
Dr Peter Steidl - Partner, Mindshare

Tweets and blogs - who’s the critic now?
Fenella Kernebone - Moderator - Presenter, Art Nation, ABC - Sound Lab, Triple J
Alison Croggon - Critic and long term Blogger of Theatre Notes
Stuart Buchanan - Director of The Nest and previous Producer of The Program
Marcus Westbury - Broadcaster, Writer, Media Maker and Festival Director

Passion to pragmatism – how to translate artistic vision into marketing reality
Martin Portus - Moderator - Director, Marketing and Communications, Australia Council
Kate Champion - Artistic Director, Force Majeure in conversation with Simon Hinton - Artistic Director/CEO, Merrigong Theatre Company
Yaron Lifschitz - Artistic Director, Circa and Scott Maidment - Director, Strut & Fret - Commentators

Going Going Green
John Grant from UK via Skype - Author of The Green Marketing Manifesto and Co-opportunity
Meegan Jones - Global Greening Consultant, Live Earth and Julie’s Bicycle

How to create a media strategy for mobile devices
John Galloway - General Manager, The Hyperfactory

How rad can you be?
Adam Penberthy - Director, Fresh Marketing