International markets
The Australia Council invests in key overseas markets in Europe, Asia and the Americas, principally through the market development section. In 2006-07, we supported Australian artists’ endeavours to take their talent overseas through 449 grants and a total investment of $7.7 million.
International market development strategy
The Australia Council’s international market development strategy supports the strong presence of Australian arts in established markets in western Europe and the USA, and builds profile and relationships in untapped markets in north Asia and South America.
Key components of the strategy are:
- Partnerships with other Australian Government agencies such as the Department of Foreign Affairs and Trade, its overseas posts and the Australia International Cultural Council
- Partnerships with international arts funding and cultural agencies
- International networks of decision-makers
- Relationship brokering between Australian artists and overseas presenters, publishers, galleries and other organisations
- Sector skills development programs such as one-on-one mentoring and workshops on tour management, contracts, negotiations and budgeting
- Support for overseas touring e.g. to attend identified book fairs, art fairs, market events and showcases
- Support for international buyers to attend performances, festivals, art fairs and performing arts markets in Australia.
Contact staff in the international market development section on (02) 9215 9051 or cpmd@australiacouncil.gov.au to find out more.
Initiatives
The market development section supports a diverse range of international market development activities covering all artforms.
Several artform-specific market development programs are listed in this guide:
- ASSITEJ 2008
- International pathways
- Literature international market development
- Playing the world
- Venice Biennale 2009
- Visiting International Publishers
Arts Presenters Conference 2009
Market development section
The Association of Performing Arts Presenters (APAP) annual members conference is the world’s largest performing arts showcase. The Australia Council supports a delegation of Australian dance and physical theatre companies to attend APAP each year. Since 2004, the delegation has included showcase performances, networking events and presentations.
Australian Performing Arts Market
Market development section
The Australian Performing Arts Market (APAM) is the largest international showcase of performing arts from Australia and the Pacific. It has been held every two years since 1994. The 2008 event in February will bring more than 400 influential performing arts presenters, producers and agents to Adelaide. Visit www.performingartsmarket.com.au for more information.
International performing arts markets
Market development section
This initiative supports Australian participation at key international performing arts markets to build global audiences for Australian arts. Key events include the Arts Presenters Conference (APAP) in New York, the Performing Arts Market (PAMS) in Seoul, World Music Expo (WOMEX) and other key international festivals. Contact market development staff
for more information.
Visiting international programmers and producers
Market development section
This initiative supports key international performing arts buyers to attend major arts festivals, writers’ festivals, performances, exhibitions and events with a strong Australian focus throughout the year. This support assists in building key relationships and builds opportunities to present Australian work overseas.
www.ozarts.com.au
Market development section
www.ozarts.com.au is the Australia Council’s website that promotes Australia arts overseas, with a database of exportready Australian arts and a focus on current events and activities being presented around the world.