Arts development
Through our Arts Development Division we aim to increase the visibility and viability of Australian arts, both within Australia and internationally. This is achieved through strategic investment in research and knowledge and by connecting arts, markets and audiences.
Arts Development works closely with artform boards and offers initiatives that support audience and market development activities for artists and organisations. Some of these initiatives are open for application while others are strategic partnerships with organisations to deliver particular outcomes.
Arts Development consists of three sections: Research and Strategic Analysis, Marketing and Audience Development and Market Development.
Research and Strategic Analysis
The Research and Strategic Analysis team provides research, information and resources about the arts for artists and arts organisations. This research is conducted in-house and in collaboration with external consultants and is communicated widely to the sector.
The research hub is designed to help you stay up-to-date with arts sector developments, with tools such as our newsletter Art Smarts, and our research project database Arts RiPPA. You can also ask us a question, learn more about key issues affecting the arts and have your say about ‘Hot Topics’.
Visit australiacouncil.gov.au/research and
australiacouncil.gov.au/researchlab for more information.
Marketing and Audience Development
Our Marketing and Audience Development strategy provides accessible information about Australia Council programs and audiences to help engage and increase those audiences.
These initiatives include:
– ADVICE
– Marketing Summit
Market Development
The Market Development team aims to develop national and international markets for Australian arts and to build market development expertise in the sector to ensure more arts and artists reach more audiences.
The Market Development plan identifies that markets are developed via different methods: arts delivery, relationship building, collaborative projects and market development skills.
Market Development – National
There are a number of initiatives run by the Market Development team that you can apply for and some that are strategic partnerships.
Visit australiacouncil.gov.au/grants for information on how to apply.
For application
These initiatives include:
– Go See
– Hopscotch Touring Initiative
Strategic partnerships
These initiatives include:
– Emerging Indigenous Producer Mentorships
– Get Reading!
– Independent Producers Initiative
– Major Festivals Initiative
– National Indigenous Touring Consortium (NITC)
– Road Work
Market Development – International
The Australia Council invests in key international markets such as Europe, Asia and the Americas, principally through the Market Development section. Our work in building relationships with key decision-makers in the international arena has resulted in strong global interest in, and demand for Australian contemporary art and artists.
Our focus is on supporting Australian art practice to reach international audiences through supporting galleries, publishers, arts companies and independents to build international partnerships that extend beyond one-off engagements. We also aim to generate demand through activities such as the Australian Performing Arts Market (APAM).
In collaboration with the sector we continue to support key international buyers to travel to Australia for major festivals and events.
Initiatives
There are a number of international initiatives run by the Market Development team that you can apply for and some that are strategic partnerships. Visit australiacouncil.gov.au/grants for more information.
For application
These initiatives include:
– ART FARE: Australian Art Export
– Booked: Travel Fund for Publishers and Literary Agents
– Going Global
– Hopscotch Touring Initiative
– International Pathways
– International Performing Arts Markets (IPAMS) Travel Fund
– Live On Stage: International Market Program for Music Managers and Artists
Strategic partnerships
These initiatives include:
– Australian Performing Arts Market
– Australasian World Music Expo
– IETM – International Network for Contemporary Performing Arts
– Korea-Australia Connection Initiative
– Melbourne Art Foundation: Melbourne Art Fair
– Sounds Australia
– Venice Biennale
– Visiting International Publishers
Social media