Marketing Summit

2018 Marketing, Communications and Ticketing Summit

The Australia Council Marketing Summit returns in 2018 with a wider variety of content and a new title to match: Australia Council Marketing, Communications and Ticketing SummitKnowing me, knowing you! is the theme of this year's Summit – quite simply we’ll explore what we know and what we don’t, how we can know more and what our audiences need to know about us!  

Where: Powerhouse Museum in Sydney

When: Thursday 28 and Friday 29 June.

We’ve teamed up with Mission Tickets who are curating some amazing ticketing professionals and an engaging product exhibition. We listened to your feedback from last year’s survey and are covering as many areas as we can of your nominated topics:

  • Meeting and exceeding your audience expectations
  • Contextualised engagement and peronsonalisation
  • CRM technology and customer/client development and journeys
  • Data management – business intelligence systems
  • Challenges – ticketing, data, systems
  • ...and much more!

Summit registration fee: $350 + gst

Register here


Day 1

REGISTRATION & ARRIVAL TEA/COFFEE



Opening Keynote - Lucy Bloom

Knowing me, Knowing you

45 mins             

10.15 am – 11.00 am

MORNING TEA



Masterclass session #1

Brand and design – knowing me

45 mins

11.45 am – 12.30 pm

Masterclass session #1 - Meltwater

Content marketing

45 mins

11.45 am – 12.30 pm

Masterclass session #1 

AI and future of marketing

45 mins

11.45 am – 12.30 pm

Masterclass session #1 - Evan Alexander

How to attract audiences from diverse backgrounds

45 mins

11.45 am – 12.30 pm

Masterclass session #1 - Greg Adams

Achievements with API Integrations

45 mins

11.45 am – 12.30 pm

Masterclass session #1 - Aaron Curran

Pricing strategy for audience engagement 

45 mins

11.45 am – 12.30 pm

Master class session #2 (repeat session #1)

45 mins

12.30 pm – 1.15 pm

LUNCH



Mini key note - Tomer Garzberg

Digital DNA, Science and Segmentation

20 mins

2.15 pm – 2.35 pm

How 2 Workshop

How to build your brand

55 mins

2.35 pm – 3.30 pm

How 2 Workshop - Meltwater

How to craft a successful social media campaign

55 mins

2.35pm – 3.30pm

How 2 Workshop

How to attract audiences from diverse backgrounds

55 mins

2.35 pm – 3.30 pm

How 2 Workshop - Andrew Thomas

GDPR and the effect on Australian Business

55 mins

2.35 pm – 3.30 pm

How 2 Workshop

Failure is an option – hear from our sector voices

55 mins

2.35 pm – 3.30 pm

How 2 Workshop - Insight Communications

The Name Of The Game: Developing An Effective PR  Campaign So The Winner Takes It All

55 mins                             

2.35 pm – 3.30 pm

How 2 Workshop - Peter Roper

What media want to know

55 mins

2.35 pm – 3.30 pm

How 2 Workshop - CPA session

Knowing our partner

55 mins

2.35 pm – 3.30 pm

AFTERNOON TEA



Keynote 2 

Dynamic Pricing

45 mins

4.00 pm – 4.45 pm        

Panel

Aurelien Scannella/Jessica Machin/

Gary Lang/Deborah Cheetham

The collaboration for Milnjiya, Milky Way – River of Stars

40 mins

4.45 pm – 5.30 pm


Day 2

ARRIVAL TEA/COFFEE



Mini Keynote - Judy Anderson

Knowing how to get it right!

20 mins                 

9.05 am - 9.25 am           

Keynote 3 - Sergio Brodsky

Me and you – culture and cultural branding

45 mins

9.25 am –10.15 am

MORNING TEA


Insights

You know me and I know you! - Working with young people

1 hour

10.45 am – 11.45 am

Insights

Innovation and our audiences

1 hour

10.45 am – 11.45 am

Insights

Regional audiences

1 hour

10.45 am – 11.45 am

Insights

Developing audiences for emerging and experimental artists

1 hour

10.45 am – 11.45 am

Insights

What you need to know about your community

1 hour

10.45 am – 11.45 am

Plenary

Australia Council - Research

45 mins

11.45 am – 12.30 pm

LUNCH



Keynote 4 - Pierre-Michel Menger             

Economics of Creativity

1 hour

1.30 pm – 2.30 pm

Panel 1


Gimme! Gimme! Gimme!: How to create a media release and measure an effective media/publicity campaign

Alice Collins, Clare Collins, Andrew Batt-Rawden

45 mins

2.30 pm – 3.15 pm

Panel 2

International ticketing trends and the benefit of community

Maureen Anderson, Andrew Thomas, Angela Gahan, Jo Michel

45 mins

2.30 pm – 3.15 pm

AFTERNOON TEA



Final Plenary - Gil Poznanski

Audience cultivation – segmentation, programming, media, technology

45 mins

3.45 pm – 4.30 pm

Panel

They know it all!

Zan Rowe, Elissa Blake, Benjamin Law

30 mins

4.30 pm – 5.00 pm

Closing Reception


Read about this year's presenters and facilitators here





Australia Council Marketing Summit

Each year we invite artists, arts workers, academics and leading thinkers to come together and connect with a diverse range of arts marketers. Aside from offering professional development, this event is committed to ensuring more Australians have access to and engage with the arts.

Marketing Summit 2016 explored the theme – Valuing the Arts.  Never before has there been a more important time to celebrate the value of our great arts and artists, from all over the world and from our many and varied cultures.

Click here to read more...

In June 2015, Tanks Arts Centre in Cairns played host to over 200 arts marketers at the Marketing Summit 2015: Audiences: yours, mine, ours and theirs.

Click here to read more...

The 10th annual Marketing Summit of the Australia Council took place over two days in two incredible Hobart venues – the Baha'i Centre of Learning and MONA - where the Summit had exclusive access.

Click here to read more...

Each year the Marketing Summit brings together Australia’s arts and cultural marketers for two days of creative exchange and insights on contemporary arts marketing.

Click here to read more...

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