Full house: turning data into audiences

This manual provides advice for arts organisations in building closer relationships with their audiences, drawing on information gleaned at crucial points in the transaction process - from website to box office and ultimately to concert hall or gallery.

Originally published as Boxing clever in 1993 by the Arts Council of Great Britain (now Arts Council England), this second edition, revised and expanded, was commissioned by the Australia Council for the Arts, with assistance from Arts Victoria, WA Department of Culture and the Arts, Arts SA, Arts Queensland and Arts NT.

It follows on extensive research by Tim Roberts (Australia) and Roger Tomlinson (UK), plus a series of in-depth interviews undertaken across Australia in June 2005.

Full House: turning data into audiences is available to purchase in hard copy directly from ARTS Australia.