Miles ahead: marketing that works in regional Australia

A collection of over 40 innovative arts marketing case studies across regional Australia.

The project saw Su Hodge, Judith James and Amanda Lawson visit over 80 arts organisations, interviewing arts managers and practitioners to obtain a first hand insight into their marketing activities and issues, and the context within which they operate.

miles ahead aims to promote the high level and very specialised type of marketing that is required to reach regional audiences and to share these stories among the arts community right across Australia.