What's my plan? A guide to developing arts marketing plans

This step-by-step guide provides useful information on how to develop arts marketing plans.

What's my plan? A guide to developing arts marketing plans also aims to demystify marketing planning and make your road to success a bit easier.

It is the third in a set including;

• Marketing strategies for arts organisations;
• Who's my market? A guide to researching audiences and visitors in the arts; and
• What's my plan? A guide to developing arts marketing plans

Contents

Section 1

Reviewing the basics - the who? what? when? and why? of marketing

• The who? Arts marketing in Australia
• The what? Reviewing the principles of marketing
• The when? Planning when to plan
• The why? The benefits of planning

Section 2

Setting the scene - understanding your environment

• Understanding the world around you
• Understanding the buyers
• Understanding your own situation
• Setting your sights and direction

Section 3

Choosing your goals - information for decision-making

• Filling in your information gaps
• Understanding the marketing mix
• Promotions
• Assessing your resources and developing your ideas

Section 4

Making it happen - implementing your plans

• Putting it in writing
• Your action plan
• Measuring success