How to market Indigenous arts

Guidelines on how to market and publicise your art.

This information was generously put together by Clare McGregor, Marketing Manager of Bangarra Dance Company, in collaboration with the Aboriginal and Torres Strait Islander Board and National Audience Development.

Contents

• Who is your target audience or market?
• How to publicise your art
• Press releases
• Press kits
• Connecting with the Indigenous media
• How to market your art
• Arts marketing resources