All publications

Arts Participation Research 04 March 2010
Paints a comprehensive picture of how Australians participate in the arts today.
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Arts Participation Research 03 February 2010
Paints a comprehensive picture of how Australians participate in the arts today.
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Arts funding guide 2010 12 January 2010
The Australia Council offers a wide range of programs to nurture the quality, richness and diversity of the arts. In 2010, we are offering 58 grant categories and 40 initiatives to help support your artistic practices.
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Eric Booth in conversation 18 December 2009
This podcast of the third event in the Australia Council Speaker Series features Eric Booth, one of America�s leading experts on arts-learning and creativity, and advisor to the Musicians National Service Initiative.
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Tell me honestly 17 December 2009
These case studies provide Australian and international examples of companies that have made artistic self-assessment a meaningful and useful process, and how it was accomplished.
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Defining artistic vibrancy 17 December 2009
This paper looks at what artistic vibrancy means, and the traits of an artistically vibrant company.
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Artistic vibrancy: self-reflection tool 17 December 2009
A set of questions and tools to help performing arts organisations and their boards evaluate their own artistic vibrancy.
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Meaningful measurement 17 December 2009
For research enthusiasts, Meaningful measurement provides a comprehensive literature review of the academic research in this area.
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Artistic vibrancy resources 17 December 2009
The Australia Council has developed a set of resources on artistic vibrancy and how to measure it. This fills the gap in the research into artistic vibrancy and real-world tests of performance measurement in the arts.
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Artist-run initiatives, spaces, community and student galleries in Australia 12 October 2009
A listing of artist-run initiatives, spaces, and community and student galleries in Australia compiled by the visual arts board.
Subject: Visual Arts & Craft
Music theatre consultancy 24 September 2009
The Music and Theatre Boards have jointly invested in a three-year initiative to stimulate the creation and development of engaging music theatre works in Australia.
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View Speaker Series - Alan Brown 17 September 2009
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Australian arts organisations directory 31 August 2009
A comprehensive 26-page directory containing contact details for nearly 200 Australian arts organisations.
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Garma Festival 2009 Key Forum Address - Robyn Archer 10 August 2009
The 2009 Garma Festival Key Forum focussed on the creative industries and how they interface with Indigenous Australians.
Subject: Indigenous
Marketing Summit 2009 - Digital media group session - Bill Obermeier 01 July 2009
Bill Obermeier is managing partner of Myne, a digital marketing firm within the Publicis Mojo group.
Subject: Marketing
Marketing Summit 2009 - Digital media group session - Jennifer Wilson 01 July 2009
Jennifer Wilson is a Director of The Project Factory; a specialist in cross-platofrm, multimedia strategy and development, with a special interest in creative content and solutions.
Subject: Marketing
Marketing Summit 2009 - Audience development: impacting and integrating your communities - Donna Williams 01 July 2009
Donna Willams, Chief Audience Development Officer at the Metropolitan Museum, New York City (The Met) heads the successful Multicultural Audience Development Initiative establishing working collaborations with African American, Asian American, Hispanic and Native American communities and the museum.
Subject: Marketing
Marketing Summit 2009 - Communication with Indigenous Australians - Lee Huber and Noel Niddrie 30 June 2009
Lee Hubber is the founder and principal of specialist media and production company I&G Pty Ltd. specialising in hard to reach audiences.
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Marketing Summit 2009 - The ADVICE project: audience data and visitor information collection enterprise - Merryn Carter 30 June 2009
ADVICE is an online data gathering and analysis project that will help arts companies and venues gain better insights into their audiences.
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Marketing Summit 2009 - Communicating with culturally diverse audiences - Pino Migliorino 30 June 2009
Pino Migliorino, Managing Director, Cultural Perspectives, presents on developing culturally diverse audiences.
Subject: Marketing
Marketing Summit 2009 - Ben Cameron keynote speech 30 June 2009
On the brink of a new chapter: arts in the 21st century.
Subject: Marketing
Marketing Summit 2009 - Changing mood of Australia - David Chalke 30 June 2009
David Chalke is one of Australia's leading social analysts. He works with data from AustraliaSCAN, the annual monitor of Australian social change.
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Marketing Summit 2009 - Communicating with the 50+ audience - Gil Walker 30 June 2009
Gil Walker is a Managing Director of Evergreen Advertising and Marketing; the first advertising agency in Australia and New Zealand dedicated to communication campaigns that motivate and resonate with boomers and seniors.
Subject: Marketing
Marketing Summit 2009 - Becoming the headquarters of the verb: the challenge for arts brands in the 21st century - Peter Biggs 30 June 2009
Peter Biggs is Managing Director of Clemenger BBDO in Melbourne, winner of the B&T Agency of the year in 2007 and 2008, Campaign Brief Agency of the Year in 2008 and AdNews Agency of the year in 2008.
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On Board: serving on the board of an arts organisation 27 January 2009
Effective governance is one of the most important aspects of running a successful arts organisation. But what makes a great board? What are a board�s responsibilities? And how do you attract terrific board members?
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Orchestras review evaluation 31 December 2008
An independent evaluation has found that Australia�s six symphony orchestras have made a smooth transition to become fully independent companies following their divestment from the ABC.
Subject: Music
Permission to use Australia Council copyright materials 23 December 2008
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Economic analysis of literary publishing in Australia 20 December 2008
This Australia Council-commissioned research report is a study of the economics of the Australian literary publishing sector.
Subject: Literature
Film and video: Australian box office 18 December 2008
Total box office receipts in Australia for 2008 were $945.4 million, an increase of 5.6 per cent on the previous year.
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Love your work: training, retaining and connecting artists in theatre 18 December 2008
The theatre sector in Australia is characteristised by interconnection. Large and small companies draw on each other for inspiration and resources. The artform itself is inherently collaborative. It is a sector built on strong, personal relationships.
Subject: Theatre
Funding of film and video 17 December 2008
Overseas investors contributed $103 million to 11 films, accounting for 47 per cent of total funding for Australian and co-production feature films in 2007�08.
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Copyright and the arts: growth in copyright enquiries 17 December 2008
It is not always possible to have up-to-date or current data for statistical purposes. Some Australian Bureau of Statistics surveys are conducted on a regular basis: monthly, annually or every few years. Other major data collections such as the Census of Population and Housing are of a great scale and are only conducted every five years.
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Employment in film and video 17 December 2008
The five-yearly Census of Population and Housing collects information relating to the occupation and industry of each person�s main job, meaning the job in which a person usually works the most hours.
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Cinema attendance 17 December 2008
About 65 per cent of Australians aged 15 years and over attended the cinema in the 12 months prior to interview, according to a 2005-06 survey by the Australian Bureau of Statistics.
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Arts facts compendium 16 December 2008
Arts facts is a compendium of short and easy-to-use statistical fact sheets on a range of subjects describing the arts and cultural landscape in Australia.
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Books Alive - campaign research 15 December 2008
Books Alive is a $2 million government-funded, month-long nationwide campaign to promote books and reading.
Subject: Literature
The writer's guide to making a digital living 01 December 2008
The writer's guide to making a digital living was developed through the Australia Council's Story of the Future project in 2008 to explore the craft and business of writing in the digital era.
Subject: Literature,Interdisciplinary Arts
National orchestral training pathways - executive summary 01 December 2008
This report examines training pathways for the development of orchestral musicians for the professional orchestral sector.
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Making solid ground 01 December 2008
A report summarising consultations on the Australia Council�s Aboriginal and Torres Strait Islander arts key organisations.
Subject: Indigenous
Government funding of art museums and non-commercial art galleries 25 November 2008
In 2006-07, the Australian Government provided $47.2 million in funding to art museums and non-commercial art galleries, according to the Cultural Ministers Council Statistics Working Group.
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Government funding of performing arts 25 November 2008
In 2006-07, the Australian Government and state and territory governments provided about $256.4 million in funding to organisations for the performing arts.
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Government funding of literature 25 November 2008
In 2003�04, people in Australia spent a total of $3.4 billion on literature, according to the Australian Bureau of Statistics. This included $1.6 billion on books; $1 billion on newspapers; and $726 million on magazines and comics.
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Government funding of music 25 November 2008
In 2006-07, the Australian Government and state and territory governments provided about $166.3 million in funding to organisations for performance of vocal and instrumental music.
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Mapping literature infrastructure in Australia 13 November 2008
Mapping literature infrastructure presents findings from research into the literature infrastructure of Australia.
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art at the heart: conference report 01 November 2008
Around 950 people met in Alice Springs from 3-5 October 2008 for Regional Arts Australia's sixth biennial conference, art at the heart. The central focus of the conference was artistic and cultural exchange and cross-cultural collaboration between Indigenous and non-Indigenous artists and cultural workers in regional and remote contexts.
Subject: Community
Auckland Theatre Company TXTU final report 31 October 2008
The report outlines the rationale, strategy and outcomes of TXT2U, Auckland Theatre Company's pilot initiative designed to test the effectiveness of SMS or text message marketing in reaching the notoriously difficult market of 18 � 25 year olds.
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Pricing down for revenue growth: Welsh National Opera 31 October 2008
Research has shown that price is not the most significant barrier to attendance and there is scope for price increases. However, WNO found that for current opera-goers, a decrease in price could encourage attendances.
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Life beyond the show 31 October 2008
Judith James talks with three arts organisations about obtaining media coverage that goes beyond selling the show, exhibition or program. All agreed how important it was to find opportunities for media coverage that goes beyond 'the next show' or progr
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Dealing with controversy: strategic media relations in a crisis 31 October 2008
When the spotlight of media attention turns on you, what you say and how you handle the media are critically important. This article summarises the key steps and principles that can be identified from best practice organisations on how to handle the media in a crisis.
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Working with venues 31 October 2008
This checklist from Wendy Blacklock at Performing Lines outlines some practical ways for companies to work with venues to get maximum mileage out of media coverage when on tour.
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Evaluating your media relations 31 October 2008
This backgrounder provides an overview on why and how to evaluate your media relations effort. Tips and suggested links are also included in this practical overview.
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Website ticketing 30 October 2008
Roger Tomlinson's presentation to the eMarketing Summit held in Adelaide, 2005. Gathered from work by Vicki Allpress & Roger Tomlinson and commissioned by Arts Council England.
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Melbourne Symphony Orchestra Multicultural Audience Development Project 30 October 2008
Melbourne Symphony's ambitious Multicultural Audience Development Project relied heavily for direction on a Multicultural Advisory Group, established to help attract audiences from Melbourne�s Chinese, Indian, Russian and Vietnamese communities. The Project is key to its umbrella marketing strategy.
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How much? 30 October 2008
An account of a major project undertaken by Sheffield Theatres Dec 98-00. The project investigates the importance of price sensitivity to young people, and that price was very often far from being the most important barrier to young peoples� attendance at the arts.
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Beat a Different Drum: a Handbook for Marketing Cultural Diversity in the Arts 30 October 2008
A key outcome of Arts Queensland's Marketing Cultural Diversity Research Study, "Beat a Different Drum" is a step-by-step guide to marketing to culturally diverse audiences, and gives insight into strategies that have already been implemented by others.
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Programming and marketing to youth audiences 30 October 2008
This report documents the findings of Bronwen Fallens, a Churchill Fellow, who in 2002 undertook research into programming and marketing to youth audiences (18 � 35 years) within the international arts community (USA, Singapore, UK).
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Making the most of your website 28 October 2008
In 'Making the most of your website - How to optimise your website to attract and retain visitors' Vicki, who has headed marketing departments in Internet and arts organisations across three continents, talks about the important things you need to do to maximise the effectiveness of your website.
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Youth audience development:Queensland Art Gallery 28 October 2008
Protein describes how Australian arts companies turned great ideas into reality with assistance from the Australia Council under its New Audiences program from 1999 to 2002. This case study of Queensland Art Gallery shows how a whole-of-organisation approach created highly popular family programs.
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Youth audience development: Perc Tucker regional gallery 28 October 2008
Protein describes how Australian arts companies turned great ideas into reality with assistance from the Australia Council under its New Audiences program from 1999 to 2002. This case study of Perc Tucker Gallery shows how an outreach program doubled the number of students visiting the gallery.
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Youth audience development: Patch Theatre Company 28 October 2008
Protein describes how Australian arts companies turned great ideas into reality with assistance from the Australia Council under its New Audiences program from 1999 to 2002. This is a case study of how a refocused Patch Theatre Company reaches out to family audiences for the first time.
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Youth audience development: Newtown entertainment precinct 28 October 2008
Protein describes how Australian arts companies turned great ideas into reality with assistance from the Australia Council under its New Audiences program from 1999 to 2002. This is a case study of Newtown Entertainment precinct, and how working together created new opportunities for the performing arts in Sydney's trendy Newtown.
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Youth audience development: Musica Viva 28 October 2008
Protein describes how Australian arts companies turned great ideas into reality with assistance from the Australia Council under its New Audiences program from 1999 to 2002. This is a case study of Musica Viva's project to put music in clubs and cafes to turn on a new generation of music lovers.
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Youth audience development: Cyclic defrost 28 October 2008
Protein describes how Australian arts companies turned great ideas into reality with assistance from the Australia Council under its New Audiences program from 1999 to 2002. This is a case study of Cyclic Defrost following its rise from zine to national magazine and online resource.
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Youth audience development: Australian Theatre for Young People 28 October 2008
Protein describes how Australian arts companies turned great ideas into reality with assistance from the Australia Council under its New Audiences program from 1999 to 2002. This is a case study of the Australian Theatre for Young People.
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Youth audience development: Arena theatre company 28 October 2008
Protein describes how Australian arts companies turned great ideas into reality with assistance from the Australia Council under its New Audiences program from 1999 to 2002. This is a case study of Arena Theatre Company.
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Securing the Future: An assessment of progress 2001 to 2007 23 October 2008
The Securing the Future update is an annual report which tracks Australia�s major performing arts� (MPA) companies� progress in the areas of artistic vibrancy, access and financial viability.
Subject: Dance
Big story country: great arts stories from regional Australia 04 October 2008
Right across Australia, there are thousands of arts stories being created every year. Big story country is a selection of 35 of these stories, told in their own words by the artists.
Subject: Community
Anticipating change in the major performing arts 02 October 2008
A report from the Australia Council for the Arts predicts that major performing arts companies need to keep pace with economic and social trends.
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Don't panic: The impact of digital technology on the major performing arts 02 October 2008
The Australia Council's major performing arts board has produced a discussion paper on the impact of digital technology on the sector.
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First We See: The National Review of Visual Education 01 October 2008
First We See: The National Review of Visual Education is an Australian Government report into the visual education of Australian students.
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Arts marketing resources for research hub 01 October 2008
A range of arts marketing resources are now available from the Australia Council's research hub.
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SAUCE: email promotions 29 September 2008
A comprehensive guide to email promotion for anyone working in the arts.
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SAUCE: direct marketing 29 September 2008
A comprehensive guide to direct marketing for anyone working in the arts.
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SAUCE: advertising 29 September 2008
A comprehensive guide to maximising your advertising spend for anyone working in the arts.
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Let's Tour!: touring resources 29 September 2008
Touring resources.
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Let's Tour!: Checklist - production 29 September 2008
Knowing the venues - Where possible an advance visit (preferably six months ahead of the tour) to the proposed venues should take place, especially for fully-staged productions (as opposed to concert performances). Assessing the technical support at the venues and seeing the stage dimensions and equipment will assist in determining what degree of flexibility is likely to be required for the set or other aspects of staging, or in extreme cases, whether the venue is suitable at all.
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Let's Tour!: Checklist - Developing a tour 29 September 2008
There are several reasons why performing arts organisations decide to tour and money is often not the principal motivation.
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SAUCE: media relations 12 September 2008
A comprehensive starting guide to working with the media for anyone working in the arts.
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SAUCE: design the message 12 September 2008
A comprehensive guide to constructing messages and promotional campaigns for anyone working in the arts.
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SAUCE: campaign strategy 12 September 2008
A comprehensive starting guide to promotion and marketing for anyone working in the arts.
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SAUCE: communicating the arts 12 September 2008
A comprehensive guide to communication strategy for anyone working in arts organisastions.
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Marketing Summit 2008 - workshop summaries 12 September 2008
These five snappy summaries round-up the main points from the 2008 Arts Marketing Summit workshops from marketing to women to maximising your online presence.
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Arts Marketing presentation - pricing strategies - summary 12 September 2008
Simon Wellington summarises the main points from Tim Baker, from the UK-based Baker Richards Consulting, 'Pricing strategies for additional income generation'.
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21st Century Arts Conference - keynote presentations - summary 12 September 2008
Need reminding of the key points on pricing strategies, building and finding audiences and need to know more about data collection? These three summaries from Tim Baker's, Roger Tomlinson's and Stuart Nicolle's presentations at the 21st Century Arts Conference in New Zealand are for you.
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Making the most of Vital Statistics 12 September 2008
Ron Layne and the authors of FULL HOUSE: Turning Data into Audiences, Roger Tomlinson and Tim Roberts, discuss data collection and analysis challenges and issues in Australia and New Zealand.
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About the audience data and visitor information collection enterprise (ADVICE) 12 September 2008
This short piece explains the aims and motivations of the Australia Council national initiative, ADVICE an online data gathering and analysis project that will help arts companies and venues gain better insights into their audiences. About the audience data and visitor information collection enterprise (ADVICE)
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Australian product design: the parts are stronger than the whole 12 September 2008
In this overview it is argued that many Australian product designers work in ways that do not benefit the successful commercialisation of their work.
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Resale royalties and new directions for the arts 12 September 2008
The recent Australian federal arts policy revived interest in the resale royalty rights for visual artists. This article outlines the pros and cons of such a scheme raising questions effecting visual artists, their descendants, auction houses, galleries and the administration of such a scheme.
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Music royalties in cyber space 12 September 2008
This snappy piece gives a straight forward snapshot of the many facets relating to music royalties.
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Droit de Suite Down Under: should Australia introduce a resale royalties scheme for visual artists? 12 September 2008
This paper examines the impact that the introduction of droit de suite would have in Australia, and explore other models of such a scheme, given that the authors question whether resale royalties achieve their stated aims.
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Ticketing professionals conference - top takeaways 12 September 2008
The 2008 Ticketing Professional Conference was a great success. Here Australia Council & Creative New Zealand managers share their top takeaways. Explored at the sessions were the latest developments in ticketing and marketing focusing on Customer Relationship Management (CRM).
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Case study - Back to Back Theatre 12 September 2008
This case study investigates how Back to Back Theatre leveraged their opportunity at The Australian Performing Arts Market in 2006 resulting in a full year of touring nationally and abroad.
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Case study - Yirra Yaakin Aboriginal Corporation 12 September 2008
This case study of performing arts company Yirra Yaakin outlines approaches to great partnerships.
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Memoirs of a performing arts salesman 12 September 2008
Henry Boston stresses that success from APAM is "all about relationships". "Forget Funding Application 101" and "Look for the fit." Understand your offering, your point of difference and do your research. Networks will help you to understand how the international market works and will pay dividends later.
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Forget about selling and start making connections 12 September 2008
Want to make an impact at APAM without a 'Spotlight' or showcase? In '06 Circa & Ranters Theatre walked away with an impressive list of contacts leading to overseas tours.
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I'll take the recycled, light-green one please 12 September 2008
This special by Fleur Watson and Martyn Hook explores global retail trends for artists and designers.
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Arts Marketing Summit 2007: stop selling tickets (and start building audiences) 12 September 2008
British arts marketing specialist, Andrew McIntyre explores the conflict between the increasingly commercial and transactional approach of performing arts marketing and the higher objectives for art to engage, involve, challenge and transform.
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Leading voices: FULL HOUSE executive briefing and workshop presentations 12 September 2008
Presentations from executive briefings and workshops around Australia by FULL HOUSE authors, Roger Tomlinson and Tim Roberts, presented by the Australia Council for the Arts as part of its 2007 Leading Voices program.
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Where to next? 12 September 2008
FULL HOUSE authors Roger Tomlinson and Tim Roberts consider three performing arts organisations at various stages in the CRM process and suggest the next critical steps for each of them.
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Wisdom of hindsight 12 September 2008
The pressure is on ticketing organisations everywhere to make smarter use of their audience data in luring more customers more often through their doors. Three organisations which have taken the plunge and invested in integrated ticketing and CRM system upgrades share their experience.
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The Sydney Symphony CRM experience 12 September 2008
This presentation given by Victoria Doidge and Aaron Curran from Sydney Symphony at the Arts Marketing Summit 2006 discusses the approach and outcomes of conducting an organisational review of CRM to inform the implementation of Tessitura software.
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Arts Marketing Summit 2006 12 September 2008
The Australia Council's Strategic Arts Marketing Summit took place in Brisbane on 13-14 July 2006. Speakers included Brendan Hughes Schwab, Craig Tapper, Mark McCrindle, Tim Roberts, Sean Kidney, Victoria Doidge, Aaron Curran and Dianne Davis.
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The price is right? 12 September 2008
If you're selling something, it is only worth what someone is willing to pay for it. So writes guest editor and international pricing specialist, Tim Baker. In his overview of the topic, Tim examines our notions of value and begins to pin down the elusive links between price and value in the arts.
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Music streaming: sonic shoplifitng versus download dollars 12 September 2008
Veteran Australian music industry analyst and publisher, Phil Tripp puts music streaming into its historical context, takes a keen eye to the future and shares his tips for dodging the digital landmines in the new battlefield of rights and revenue.
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Price is to blame? Understanding perceptions of value 12 September 2008
We have to face the fact that many people don�t think the arts offer them anything they value. It could be argued that people don�t understand the value they could have from an artistic experience but the fact remains that unless people value something, the price is irrelevant.
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What do I get in return? Using discounting to achieve objectives 12 September 2008
Price alone is rarely the main reason for people not attending the arts but, packaged with other elements that address barriers to attendance, discounted prices can work as part of an integrated approach to acquiring new customers.
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Slippery values in a world of smoke and mirrors: the economics of taste in Australian art 12 September 2008
Terry Ingram wrote the weekly Saleroom column in the Australian Financial Review from March 1969 to March 2006. In this article he takes a gently satirical look at the diverse and often quirky factors which can have a bearing on the price someone is prepared to pay for a work of art.
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Txt2U: developing the potential of SMS text marketing in the arts 12 September 2008
Auckland Theatre Company has started messaging the mobile phones of its young adult audience members in an innovative marketing strategy. Michael Adams, ATC's Marketing and Sponsorship Manager shares the details of the project in conversation with Andrew Ross.
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Opera for Groups 2006 12 September 2008
This striking 8-page colour brochure promotes group bookings for NZ Opera productions and is an excellent example of how to communicate value and a clear call to action.
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Royal New Zealand Ballet 12 September 2008
The Royal New Zealand Ballet developed a subscription drive that boosted attendance figures dramatically. This case study looks at before and after aspects of this process including audience development, promotion and profiling your subscribers.
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Understanding pricing strategy 12 September 2008
So how do you decide what�s the right pricing strategy? For small organisations, as long as careful monitoring undertaken, an experimental approach is probably best.
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An invitation to test drive the arts 11 September 2008
Iona McNaughton investigates Creative New Zealand�s pilot, Test Drive the Arts, a scheme to build and retain new audiences.
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Surviving the culture change - new missions for the 21st century 11 September 2008
In this thought provoking key note presentation Diane Ragsdale argues that the arts need to adapt to change and find relevance.
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Marketing Summit 2008: video Diane Ragsdale - keynote 11 September 2008
In this entertaining presentation Diane Ragsdale argues that the arts need to find a way to adapt to change and find relevance.
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Market research on a shoestring 11 September 2008
This succinct powerpoint presentation from the 2008 Arts Marketing summit consists of 31 slides underlining the importance of market research in order to grow your audience.
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Marketing Summit 2008 - workshop summaries 11 September 2008
These five snappy summaries round-up the main points from the 2008 Arts Marketing Summit workshops from marketing to women to maximising your online presence.
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Arts Marketing keynote address - surviving the culture change - commentary 11 September 2008
This commentary by Simon Wellington on Diane Ragsdale's keynote address at the Arts Marketing Summit summarizes the core of Ragsdale message: "that the future of the arts lies not solely with internal preoccupations of self-worth, but within a greater existential examination of �why are we really here�?"
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Arts Marketing presentation - pricing strategies - summary 11 September 2008
Simon Wellington summarises the main points from Tim Baker, from the UK-based Baker Richards Consulting, 'Pricing strategies for additional income generation'.
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Arts Marketing presentation - ADVICE - summary 11 September 2008
Michaela Coventry's summary of Kim Hanna and Merryn Carter from the Australia Council's presentation of an update on the ADVICE project, a new rollout of Vital Statistics; a data collection tool.
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21st Century Arts Conference - McIntyre's museums and galleries clinics 11 September 2008
Andrew McIntyre led clinics for the museums and gallery sectors during the Creative New Zealand 21st Century Arts Conference.
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21st Century Arts Conference - top 10 takeaways 11 September 2008
At the inaugural 21st Century Arts Conference in New Zealand arts managers came together to learn how to find and attract audiences
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21st Century Arts Conference - keynote presentations - summary 11 September 2008
Need reminding of the key points on pricing strategies, building and finding audiences and need to know more about data collection? These three summaries from Tim Baker, Roger Tomlinson's and Stuart Nicolle's presentations at the 21st Century Arts Conference in New Zealand are for you.
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Marketing Summit 2008: video Kim Hanna & Merryn Carter - ADVICE 11 September 2008
ADVICE - the Audience Data and Visitor Information Collection Enterprise is now underway in Australia.
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Making the most of Vital Statistics 11 September 2008
Ron Layne and the authors of FULL HOUSE: Turning Data into Audiences, Roger Tomlinson and Tim Roberts, discuss data collection and analysis challenges and issues in Australia and New Zealand.
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Data collection � the UK, Australian and New Zealand experience 11 September 2008
These case studies of The Barbican, The Hexagon Theatre and Glasgow Grows Audiences looks at the UK experience in using Vital Statistics presenting some insights into the preliminary Australian experience, and explores aspirations and expectations around Vital Statistics� start-up in New Zealand.
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Vital Statistics Agency project - Creative New Zealand 11 September 2008
Creative New Zealand rolls out Vital Statistics Agency software in New Zealand.
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About the audience data and visitor information collection enterprise (ADVICE) 11 September 2008
This short piece explains the aims and motivations of the Australia Council national initiative, ADVICE an online data gathering and analysis project that will help arts companies and venues gain better insights into their audiences.
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Why vital statistics? 11 September 2008
British company Purple Seven has developed Vital Statistics as a powerful marketing tool which bridges the gap between data and business intelligence
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Peer to peer: activating social networks 11 September 2008
This case study on New Zealand�s Splore Festival examines the elements and outcomes of a small budget peer to peer marketing strategy.
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Australian product design: the parts are stronger than the whole 10 September 2008
In this overview it is argued that many Australian product designers work in ways that do not benefit the successful commercialisation of their work.
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Music royalties in cyber space 10 September 2008
This snappy piece gives a straight forward snapshot of the many facets relating to music royalties.
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Literary royalties and emerging technologies 10 September 2008
This article helps to dispel some myths about literary royalties and outlines the pitfalls and opportunities authors pose around e-publishing technologies and their rights.
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IP contact list 10 September 2008
This starter list of organisations and associations in Australia can help you to know where you stand in relationship to your intellectual property.
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Droit de Suite Down Under: should Australia introduce a resale royalties scheme for visual artists? 10 September 2008
This paper examines the impact that the introduction of droit de suite would have in Australia, and explore other models of such a scheme, given that the authors question whether resale royalties achieve their stated aims.
Subject:
Ticketing professionals conference - top takeaways 10 September 2008
The 2008 Ticketing Professional Conference was a great success. Here Australia Council & Creative New Zealand managers share their top takeaways. Explored at the sessions were the latest developments in ticketing and marketing focusing on Customer Relationship Management (CRM).
Subject:
An invitation to test drive the arts 10 September 2008
Iona McNaughton investigates Creative New Zealand�s pilot, Test Drive the Arts, a scheme to build and retain new audiences.
Subject:
Case study - Back to Back Theatre 10 September 2008
This case study investigates how Back to Back Theatre leveraged their opportunity at The Australian Performing Arts Market in 2006 resulting in a full year of touring nationally and abroad.
Subject:
Case study - Yirra Yaakin Aboriginal Corporation 10 September 2008
This case study of performing arts company Yirra Yaakin outlines approaches to maximising your time at APAM and great partnerships.
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Memoirs of a performing arts salesman 10 September 2008
Henry Boston stresses that success from APAM is "all about relationships". "Forget Funding Application 101" and "Look for the fit." Understand your offering, your point of difference and do your research. Networks will help you to understand how the international market works and will pay dividends later.
Subject:
Forget about selling and start making connections 10 September 2008
Want to make an impact at APAM without a 'Spotlight' or showcase? In '06 Circa & Ranters Theatre walked away with an impressive list of contacts leading to overseas tours.
Subject:
I'll take the recycled, light-green one please 10 September 2008
This special by Fleur Watson and Martyn Hook explores global retail trends for artists and designers.
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Selling yourself: simple marketing techniques for artists 10 September 2008
This article summarises how to best sell yourself and your work when working as a freelancer.
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Infectious ideas: the when, where, why (and why not) of viral marketing 10 September 2008
Can anyone create a clever, humorous, topical, or insightful piece of marketing, and then launch it to rapturous applause and seemingly hysterical viral distribution at any time? The answer is 'perhaps', provided some fundamentals are adhered to.
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Beyond the neck: a word-of-mouth success story 10 September 2008
Premiering a new Australian play by an unknown writer is a hard sell. When Tasmania Performs chose to present Tom Holloway's play Beyond the Neck, it was a leap of faith in the power of word-of-mouth to generate a buzz. The result? A season sellout before opening night. How did they do it?
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Unleashing the idea virus 10 September 2008
Marketing strategist, Seth Godin, explains why the future belongs to marketers who can establish a process which encourages interested people to market to each other.
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Audience profiling: Creative New Zealand case studies 10 September 2008
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Arts Marketing Summit 2007: wanted - arts therapy 10 September 2008
The keynote address from the 2007 Arts Marketing Summit. Leading social commentator Hugh Mackay casts his eye over contemporary Australia and sees a society both prosperous and anxious.
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Arts Marketing Summit 2007: digital marketing - a brave new world 10 September 2008
What does the virtual future hold? One of the leading players in the virtual space, Simon explores how the internet has changed forever the way we market.
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Arts Marketing Summit 2007: communicating value in today's marketplace 10 September 2008
How can we as marketers effectively communicate the value and the transformative nature of the arts to a wider audience? Alan Brown, one of America's leading arts marketing strategists, believes that it is everyone's job to learn a new language of value and benefits.
Subject:
Arts Marketing Summit 2007: navigating the changing media landscape 10 September 2008
Change is the cornerstone of media, with constant development in terms of new opportunities and approaches. It would be dangerous to think all of them are right for your campaigns on all occasions. Anne Parsons explores the changing media landscape and how you can harness it for your campaigns.
Subject:
Arts Marketing Summit 2007: maximising customer value 10 September 2008
Today's marketplace is characterised by a decline in stable customer bases and solid market niches. Companies have realised that it is no longer enough to offer excellent products: today's key differentiator is exceptional service provided on a consistent and distinctive basis.
Subject:
Let them play: practitioners push the boundaries of audience collaboration 10 September 2008
Three artists joined mentor Jerry Yoshitomi to brainstorm the idea of interactivity with audiences. What emerged was a feast of ideas about working creatively with audiences. This case study captures the highlights.
Subject:
Numbers: they only tell part of the story 10 September 2008
When a business outcome is about building brand value and community goodwill, numbers help but more sophisticated measures are needed to capture the full picture. In this metrics �crash course� for arts organisations, Judith James points out some common pitfalls and how to avoid them.
Subject:
Web metrics: online measurements and how to use them 10 September 2008
Readily accessible technology has made it possible to measure the effectiveness of online content and marketing programs as never before. This raises both challenges and opportunities for arts marketers. This overview of web metrics options was commissioned in response to sector feedback.
Subject:
An architecture of value 10 September 2008
Alan S Brown is a champion of non-numeric measures of value in the arts. In this thought-provoking essay, he sets out a rigourous framework for capturing, mapping and evaluating the intrinsic benefits emanating from the arts experience.
Subject:
How to crash the consumer-controlled party and not get thrown out 10 September 2008
As consumers spend more time controlling, uploading, downloading, filming, recording, and sharing their own personal experiences with products, services and brands, marketers must figure out how to insert themselves in this creator's life in a relevant and credible way. Here's where to start.
Subject:
Marketing and beyond: report from the 2006 AMI National Conference 10 September 2008
Do the arts really have much to learn from the marketing tactics of a car dealer, an egg farmer and a hardware retailer? The 2006 Australian Marketing Institute National Conference provided some interesting answers to this and other marketing dilemmas.
Subject:
Visitor research made easy: part 2 10 September 2008
This step-by-step guide to visitor research covers informal observation, focus groups and questionnaires. It will provide you with the tools to do effective research and then apply your findings in day-to-day marketing and promotion.
Subject:
Visitor research made easy: part 1 10 September 2008
Author: Dr Sharron Dickman Date published: 2 October, 2006 Copyright: � State of Victoria From informal observation to focus groups and questionnaires, the guide explores creative ways to manage the essential marketing activity of audience research. The guide will provide you with the tools to do effective research and apply your findings.
Subject:
Gas makeover: time management 10 September 2008
Under guidance from executive coach Lisa Rubinstein, Legs on the Wall General Manager, Vicki Middleton threw herself into an intensive month of time management spring cleaning. The results were astonishing.
Subject:
Time poor and under pressure: the tyranny of the 'to do' list 10 September 2008
Chuck out that long �to do� list. The keys to more effective marketing are to understand our audiences better, be clear about what our organisation is trying to achieve and then to do far less much better, focusing on the activities that give best return on our investment of money, time and energy.
Subject:
How do they do it? Insider views from the coalface 10 September 2008
The new generation of professional arts marketers carries a hefty responsibility for audience development. Riding on their decisions are expectations of a viable future for their organisation and the sector as a whole. Three of them share their reflections on time and how they use it.
Subject:
The Sydney Symphony CRM experience 10 September 2008
This presentation given by Victoria Doidge and Aaron Curran from Sydney Symphony at the Arts Marketing Summit 2006 discusses the approach and outcomes of conducting an organisational review of CRM to inform the implementation of Tessitura software.
Subject:
The price is right? 10 September 2008
If you're selling something, it is only worth what someone is willing to pay for it. So writes international pricing specialist, Tim Baker. In his overview of the topic, Tim examines our notions of value and begins to pin down the elusive links between price and value in the arts.
Subject:
Slippery values in a world of smoke and mirrors: the economics of taste in Australian art 10 September 2008
Terry Ingram wrote the weekly Saleroom column in the Australian Financial Review from March 1969 to March 2006. In this article he takes a gently satirical look at the diverse and often quirky factors which can have a bearing on the price someone is prepared to pay for a work of art.
Subject:
Auckland Theatre Company: TXT2U final report 10 September 2008
The report outlines the rationale, strategy and outcomes of TXT2U, Auckland Theatre Company's pilot initiative designed to test the effectiveness of SMS or text message marketing in reaching the notoriously difficult market of 18 � 25 year olds.
Subject:
New frameworks for revealing the public value of the arts - from transactions to transformations 10 September 2008
This paper challenges the traditional transactional framework for the arts, proposing that it is not sufficiently dynamic to describe the effects of arts participation, and introduces new frameworks for building participation in the arts and increasing public value and support for the arts.
Subject:
Understanding the trade-offs consumers make: is research any help? 10 September 2008
Explores the issue of how to use market research when most consumers are not actually aware of why they make certain decisions.
Subject:
Winning the trade-off battle 10 September 2008
Kim Boehm explores the trade-offs consumers make.
Subject:
Making sense of contemporary dance: an Australian investigation into audience interpretation and enjoyment levels 10 September 2008
This report looks at research into audience experience of contemporary dance productions.
Subject:
Museums and impact: some issues for museums to consider 10 September 2008
This paper explores the question "How do we measure the impact of the arts and cultural industries? This question is going to occupy us more and more in the coming decade as governments move to a model of �evidence based policy� tied to funding for our sector."
Subject:
The education and arts partnership initiative 10 September 2008
This paper looks at the results of a study of two NSW primary schools that were involved in the innovative by the Education and the Arts Partnership Initiative (EAPI) that used the creative arts to address issues of adolescent learning, well-being and community involvement.
Subject:
Auckland Theatre Company ambassadors 10 September 2008
This case study outlines how Auckland Theatre Company has successfully worked with student ambassadors for four years and details the experience and some of the rules they have set up around the program.
Subject:
Branding the individual 10 September 2008
This paper by Heath McDonald and Julian Vieceli from Deakin Business School explores the value of branding the individual, basic branding principles, reasons to brand yourself and ways of going about it.
Subject:
Patrick Hall on branding the individual 10 September 2008
Patrick Hall, artist/designer/maker in conversation with Michele McGinity about the notion of the individual as brand.
Subject:
Donna Walker-Kuhne on individual branding 10 September 2008
Acknowledged as one of the USA�s foremost experts on audience development, Donna Walker-Kuhne has devoted her career to increasing the accessibility and connection to the arts, particularly in relation to the growing multicultural population. Here she discusses the idea of the individual as brand.
Subject:
Sioban Tuke: Individual branding in theatre 10 September 2008
As casting director for Melbourne Theatre Company, Sioban Tuke talks about the impact of having some of Australia�s biggest names in theatre and film, such as Rachel Griffith and Geoffrey Rush, work with the company.
Subject:
Melbourne Fringe brand presentation 10 September 2008
This is the brand presentation and publicity material developed for the 2003 Melbourne Fringe Festival by Cornwell.
Subject:
Melbourne Fringe Festival: integrated marketing - a festival approach 10 September 2008
This case study highlights the highly successful approach to marketing and particularly PR by Melbourne Fringe Festival for their 2003 program.
Subject:
Incorporating marketing planning into the management of arts organisations 10 September 2008
In this article, Heath McDonald looks at the argument surrounding the application of marketing to arts organisations, and the question �How can arts organisations, particularly small ones, successfully incorporate marketing into their overall business model?�.
Subject:
Cause related marketing: can the arts afford not to participate? 10 September 2008
This paper discusses changes in the marketing landscape and the place of the arts in that landscape.
Subject:
Museum of Contemporary Art & Bimbadgen Estate Wines 10 September 2008
Museum of Contemporary Art and Bimbadgen Estate Wines have formed an interesting and productive partnership over the past three years. This partnership, its objectives, leverage and returns, are discussed in detail.
Subject:
Case study - Hothouse Theatre 10 September 2008
A detailed overview of the funding and fundraising environment of Albury's HotHouse Theatre Company.
Subject:
Case study - Inspire Foundation 10 September 2008
This case study gives an overview of successful fundraising in a not-for-profit organisation.
Subject:
Festival fund raising - noise 10 September 2008
Explores the partnership strategy of the national youth arts cross-media festival "noise".
Subject:
The message precedes the fund raising: thinking again about the meaning of public relations 10 September 2008
Discusses issues surrounding contemporary fundraising in not-for-profit organisations. Highlights the importance of effective public relations.
Subject:
Sports and arts sponsors: investigating the similarities and differences in management practices 10 September 2008
This study relies on a survey of arts and sports sponsorship decision-makers in Australia and presents a number of findings relating to management of the two sponsorship types.
Subject:
Getting exhibited 10 September 2008
Paul Greenaway, Director of Adelaide�s Greenaway Gallery, provides an insider�s view of considerations for visual artists wanting to get exhibited - domestically and internationally.
Subject:
Timothy Daly - Playwright 10 September 2008
Leading Australian playwright Timothy Daly shares his views on the market for contemporary scripts, and offers advice on getting your work in front of directors.
Subject:
Case study - Opera Columbus 10 September 2008
By providing high-quality participative outreach and educational activities that incorporate opera�s constituent disciplines - music, drama, literature, and visual arts and dance � Central Ohio�s Opera Columbus is attracting families and gaining life-long audiences.
Subject:
Where there's smoke... 10 September 2008
With or without �hard� infrastructure, regional communities can make an impact on their situation by using cultural tourism, argues Nat Trimarchi.
Subject:
Two steps back from an Ersatz cultural rendition 10 September 2008
In this paper, presented at the 2001 Museums Australia (Qld) National Conference, Nat Trimarchi argues that enterprises operating successfully in the cultural tourism space share a tangible connection with a community, and look to artists rather than to the display makers to interpret product.
Subject:
Developing friends and customer loyalty schemes 10 September 2008
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Case study - Norwich Theatre Royal: Friends scheme 10 September 2008
Key to the success of Norwich Theatre Royal's Friends scheme is a determination to place Friends at the centre of what the theatre does and ensure Friends come first every time. Learn from their experience.
Subject:
Does the building of relationships lead to successful performing arts organisations? 10 September 2008
Subsidised performing arts organisations might become more strategic if they apply a relationship marketing perspective to their audience development and membership initiatives, according to this recent academic paper.
Subject:
The Great Indoors: developing audiences for contemporary art and craft in Australia 10 September 2008
Detailed report that presents a wealth of research on galleries and their audiences.
Subject:
Under 27 (U27) 10 September 2008
This case study looks at Canberra Theatre Centre's (CTC) Under 27 (U27) new audience and market development scheme aimed at attracting youth audience attendance at the Centre, and other arts venues around the ACT.
Subject:
Children (0-12) & families as audiences 10 September 2008
This is an edited transcript of a panel discussion on research, programs and positioning of work targeted at children aged 0-12 held at the Youth Audience Development Forum, Adelaide, Australia on 21 March 2003.
Subject:
Arts policy research 08 August 2008
Arts RiPPA is an arts and cultural policy research digest that profiles the range of current and planned research activity in Australia.
Subject:
Review of theatre and performance in the Northern Territory 01 August 2008
Review of the theatre sector in the Northern Territory to obtain independent advice to inform future funding decisions and program strategies.
Subject: Theatre
Dance Plan 2012 31 July 2008
The Dance Plan 2012, a four-year action plan for the Australian dance sector, has been produced by the Australia Council for the Arts and Ausdance National.
Subject:
Employment in performing arts 30 July 2008
According to a survey conducted by the Australian Bureau of Statistics, there were 726 performing arts operation organisations employing 6,569 people at the end of June 2007.
Subject:
Performing arts festivals 30 July 2008
A 2002-03 Australian Bureau of Statistics survey collected information on performing arts festivals which lasted more than two consecutive days and were either multifaceted or had a primary focus in one of the performing arts genres.
Subject:
Performing arts operation organisations 30 July 2008
According to the Australian Bureau of Statistics, at the end of June 2007, there were 726 organisations in the performing arts operation industry in Australia.
Subject:
Children - Attendance at cultural venues 30 July 2008
Over 70 per cent of Australian children visit a public library, museum or art gallery, or attend a performing arts event outside school hours, according to a recent survey by the Australian Bureau of Statistics.
Subject:
Children - Informal arts participation 30 July 2008
About three-quarters of all Australian children read for pleasure, according to two surveys conducted by the Australian Bureau of Statistics.
Subject:
Children - Arts involvement outside school 30 July 2008
About one-third of Australian school children take part in organised cultural activities outside of school hours, according to a survey conducted by the Australian Bureau of Statistics in 2006.
Subject:
Employment in art galleries 30 July 2008
The five-yearly Census of Population and Housing collects information relating to the occupation and industry of each person�s main job, meaning the job in which a person usually works the most hours.
Subject:
Number of public art galleries and holdings 30 July 2008
At the end of June 2004, there were 160 public art galleries operating in Australia, holding an estimated 2.9 million artworks, according to a survey by the Australian Bureau of Statistics.
Subject:
Attendance at public art galleries 30 July 2008
According to a 2005-06 survey by the Australian Bureau of Statistics, about 23 per cent of people aged 15 years and over -about 3.6 million people - visited an art gallery in the 12 months before interview.
Subject:
People with a disability - artists 30 July 2008
The 2002 Australia Council artists survey, Don't give up your day job collected information relating to practising professional artists in Australia. The survey included full-time and part-time artists; employed and self-employed artists; and artists regardless of whether all, some or none of their income was from art practice.
Subject:
Copyright and the arts; growth in royalty payments 30 July 2008
It is not always possible to have up-to-date or current data for statistical purposes. Some Australian Bureau of Statistics surveys are conducted on a regular basis: monthly, annually or every few years. Other major data collections such as the Census of Population and Housing are of a great scale and are only conducted every five years.
Subject:
People with a disability - attendance at cultural events 30 July 2008
A 2003 survey by the Australian Bureau of Statistics showed that over 40 per cent of people with a disability went to the cinema. According to the 2003 Survey of Disability, Ageing and Carers, one in five people in Australia reported that they had a disability which restricted their everyday activities and which had lasted, or was expected to last, for at least six months.
Subject:
Employment in book publishing and retailing 30 July 2008
In June 2004, 5,300 people were employed by 244 businesses involved in book publishing. This figure was virtually the same as the previous year, according to the Australian Bureau of Statistics.
Subject:
Country of birth - employment, attendance and participation 30 July 2008
The five-yearly Census of Population and Housing collects information relating to the occupation and industry of each person�s main job, meaning the job in which a person usually works the most hours.
Subject:
Country of birth - artists 30 July 2008
The 2002 Australia Council artists survey, Don't give up your day job, collected information relating to practicing professional artists in Australia. The survey included full-time and part-time artists; employed and self-employed artists; and artists regardless of whether all, some or none of their income was from art practice.
Subject:
Book publishers and retailers 30 July 2008
In 2003�04, the Australian Bureau of Statistics identified 234 businesses that were predominantly involved in publishing books.
Subject:
Volunteers 30 July 2008
About 207,200 volunteers for arts and heritage organisations provided over 30.6 million hours of work in the 12 months before interview, according to the 2006 Australian Bureau of Statistics General Social Survey.
Subject:
Reading 30 July 2008
Reading is a favourite activity for about 61 per cent of Australians aged 15 years and over, according to a 2006 survey by the Australian Bureau of Statistics.
Subject:
Hobbies 30 July 2008
About 2.1 million people in Australia were involved in art and craft only as a hobby, during a 12-month period. A further 356,900 people were involved in writing as a hobby only, and 265,000 people had a musical hobby only.
Subject:
Older people 30 July 2008
In 2003, there were 3.4 million people in Australia aged 60 years and over. Of the 3.2 million living in households, 61 per cent had attended a cultural event or venue.
Subject:
Growth in cultural centres and theatres 30 July 2008
It is not always possible to have up-to-date or current data for statistical purposes. Some Australian Bureau of Statistics surveys are conducted on a regular basis: monthly, annually or every few years. Other major data collections such as the Census of Population and Housing are of a great scale and are only conducted every five years.
Subject:
Employment in music 30 July 2008
According to the 2006 Census, 240 people were employed in the music publishing industry as their main job.
Subject:
Attendance at music concerts 30 July 2008
About 1.5 million people aged 15 years and over attended classical music concerts in the 12 months prior to interview, according to a 2005-06 survey by the Australian Bureau of Statistics.
Subject:
Children - Informal arts participation 30 July 2008
About three-quarters of all Australian children read for pleasure, according to two surveys conducted by the Australian Bureau of Statistics.
Subject:
Attendance at performing arts events 30 July 2008
According to a 2005-06 survey by the Australian Bureau of Statistics, 38 per cent of people aged 15 years and over attended a performing arts event in the previous 12 months. This includes theatre, dance performances, musicals, operas and other performing arts events.
Subject:
Private sector funding for cultural activities 30 July 2008
In the 2000�01 financial year, businesses gave almost $70 million to support arts and cultural activities.
Subject:
Government funding for cultural activites 30 July 2008
In the 2006�07 financial year, the three tiers of government in Australia provided over $5.6 billion for cultural activities.
Subject:
Value added by cultural industries 30 July 2008
The term value added refers to the value of an industry�s output after deducting the value of goods and services used in producing them. Or, put another way, value added refers to the return received on labour and capital.
Subject:
Cultural occupations - country of birth 30 July 2008
Close to 75,000 Australians employed in cultural occupations for their main job were born outside of Australia, according to the 2006 Census. This accounts for about 26 per cent of the total number of people employed in cultural occupations.
Subject:
Production of selected arts and related products 30 July 2008
The Australian National Accounts, compiled by the Australian Bureau of Statistics, provide information on economic activity in Australia. These accounts make it possible to estimate the size of the arts industry.
Subject:
Artists' country of birth 30 July 2008
According to the artists survey, Don't give up your day job, over 40 per cent of artists from a non-English speaking background, born outside of Australia, are from Europe and the former Soviet Union.
Subject:
Artists' education and training - Australia Council data 30 July 2008
According to the artists survey, Don't give up your day job, about three-quarters of all practising professional artists have some formal training.
Subject:
Copyright and the arts: growth in royalty payments 30 July 2008
The Australasian Performing Right Association (APRA) was formed in 1926 to protect and collect the royalties owed to songwriters, composers and music publishers. The Australasian Mechanical Copyright Owners Society (AMCOS) was established in 1979 as a music copyright collection society representing music publishers and music writers in the reproduction of their music.
Subject:
Growth in cultural centres and theatres 30 July 2008
It is not always possible to have up-to-date or current data for statistical purposes. Some Australian Bureau of Statistics surveys are conducted on a regular basis: monthly, annually or every few years. Other major data collections such as the Census of Population and Housing are of a great scale and are only conducted every five years.
Subject:
Artists' education and training - ABS data 30 July 2008
In 2006, 63,600 students in Australia were studying creative arts at higher education institutions (excluding TAFE courses).
Subject:
Cultural tourism 30 July 2008
Over 50 per cent of all international visitors to Australia participate in at least one cultural or heritage activity during their stay, according to a 2006 survey by Tourism Research Australia.
Subject:
Artists' income 30 July 2008
According to the Australia Council artists survey, Don't give up your day job, in 2000�01, artists earned an average of just over $24,000 from creative and other arts-related work. The average total income, including non-arts related work was about $37,000.
Subject:
Artists' age and location 30 July 2008
The Australia Council artists survey, Don't give up your day job, collected information relating to practising professional artists in Australia.
Subject:
Household spending on arts and culture 30 July 2008
In 2003�04, Australian households spent 4.1 per cent of their total expenditure on cultural goods and services.
Subject:
Unemployment in the arts 30 July 2008
The Australia Council artists survey, Don't give up your day job, collected information relating to practising professional artists in Australia.
Subject:
Practising professional artists 30 July 2008
According to the artists survey, Don't give up your day job, there are 40,000�50,000 practising professional artists in Australia.
Subject:
Paid and unpaid work in culture activities 30 July 2008
About 3.5 million Australians aged 15 years and over have worked in culture and leisure activities.
Subject:
Employment in a cultural occupation or industry 30 July 2008
According to the 2006 Census, a total of 473,550 people were employed in a cultural occupation or cultural industry as their main job in 2006.
Subject:
International visitors and Indigenous cultural activities 30 July 2008
Between January and March 2006, about 200,000 international visitors experienced one or more Indigenous cultural activities while in Australia, according to Tourism Research Australia.
Subject:
International visitors and Indigenous art sales 30 July 2008
According to The Arts Economy, in 1990, 30 per cent of international visitors to Australia purchased Indigenous art or souvenirs. Between 1990 and 1996, sales of Aboriginal art and souvenirs increased at a rate of about 11.5 per cent per year.
Subject:
Indigenous Australian auction sales 30 July 2008
According to The Arts Economy, there was a major decline in all Australian artworks sold at auction in the early 1990s, attributed to an economic recession during this period.
Subject:
Indigenous commercial art galleries 30 July 2008
According to The Arts Economy, in 1996�97, commercial art galleries sold $14.6 million worth of Aboriginal and Torres Strait Islander artworks.
Subject:
Indigenous attendance at cultural venues 30 July 2008
In non-remote areas, 45 per cent of Indigenous people aged 15 years or over attended a movie, theatre, or concert, and 32 per cent visited a library, museum or art gallery in the three months before interview.
Subject:
Indigenous creative participation 30 July 2008
About 27 per cent of Indigenous Australians aged 15 years and over participated in at least one of three Indigenous creative arts activities in the 12 months before interview.
Subject:
Indigenous employment in the arts 30 July 2008
The five-yearly Census of Population and Housing collects information relating to the occupation and industry of each person�s main job, meaning the job in which a person usually works the most hours.
Subject:
21st Century Arts Conference - top 10 takeaways 29 July 2008
At the inaugural 21st Century Arts Conference in New Zealand arts managers came together to learn how to find and attract audiences
Subject:
Surviving the culture change - new missions for the 21st century 29 July 2008
In this thought provoking key note presentation Diane Ragsdale argues that the arts need to adapt to change and find relevance.
Subject:
Surviving the culture change - new missions for the 21st century 29 July 2008
In this thought provoking key note presentation Diane Ragsdale argues that the arts need to adapt to change and find relevance.
Subject:
Marketing Summit 2008 - workshop summaries 29 July 2008
These five snappy summaries round-up the main points from the 2008 Arts Marketing Summit workshops from marketing to women to maximising your online presence.
Subject:
Market research on a shoestring 29 July 2008
This succinct powerpoint presentation from the 2008 Arts Marketing summit consists of 31 slides underlining the importance of market research in order to grow your audience.
Subject:
21st Century Arts Conference - keynote presentations - summary 29 July 2008
Need reminding of the key points on pricing strategies, building and finding audiences and need to know more about data collection? These three summaries from Tim Baker, Roger Tomlinson's and Stuart Nicolle's presentations at the 21st Century Arts Conference in New Zealand are for you.
Subject:
21st Century Arts Conference - McIntyre's museums and galleries clinics 29 July 2008
Andrew McIntyre led clinics for the museums and gallery sectors during the Creative New Zealand 21st Century Arts Conference.
Subject:
Marketing Summit 2008: video Kim Hanna & Merryn Carter - ADVICE 28 July 2008
ADVICE - the Audience Data and Visitor Information Collection Enterprise is now underway in Australia.
Subject:
The digital delivery of music 16 July 2008
A report reviewing ways the online digital delivery of music may be utilised by clients of the Music Board of the Australia Council, and Australian musicians in general.
Subject: Music
Guess who's going to the gallery? A strategic audience development study for museums and galleries in NSW. 14 July 2008
A report on the first year of a major new three-year study of visitors to galleries and museums released by Museums & Galleries NSW. The report demonstrates the value of galleries and museums to all sectors of the community and puts the lie to the common stereotype of art-lovers as �champagne-sipping �lite�.
Subject: Visual Arts & Craft
Anticipating change in the major performing arts 09 July 2008
A new report from the Australia Council for the Arts predicts that major performing arts companies need to keep pace with economic and social trends.
Subject: Dance,Music,Theatre
Securing the Future: An assessment of progress 2001-2008 09 July 2008
The Securing the Future update is an annual report which tracks Australia�s major performing arts� (MPA) companies� progress in the areas of artistic vibrancy, access and financial viability.
Subject: Dance
Beyond guarding ground- the case for a National Indigenous Cultural Authority 03 July 2008
In the past 20 years Indigenous Australians have called for greater recognition of Indigenous cultural and intellectual property rights.
Subject:
Adjust your view: developing multicultural audiences for the arts - a toolkit 01 July 2008
Multicultural marketing is not rocket science. But it is complex and needs passion, commitment and a willingness to learn.
Subject:
artery 10 - winter 2009 01 July 2008
Welcome to the tenth edition of artery, the quarterly magazine of the Australia Council for the Arts. This issue covers the art of urban movement.
Subject:
Arts marketing presentation - pricing strategies - summary 29 June 2008
Simon Wellington summarises the main points from Tim Baker, from the UK-based Baker Richards Consulting, 'Pricing strategies for additional income generation'.
Subject:
Data, data everywhere� yet, no audience insight 16 June 2008
This paper outlines some of the main issues and challenges around collecting, analysing and managing audience data.
Subject:
Data collection � the UK, Australian and New Zealand experience 12 June 2008
These case studies of The Barbican, The Hexagon Theatre and Glasgow Grows Audiences looks at the UK experience in using Vital Statistics presenting some insights into the preliminary Australian experience, and explores aspirations and expectations around Vital Statistics� start-up in New Zealand.
Subject:
Making the most of Vital Statistics 12 June 2008
Ron Layne and the authors of FULL HOUSE: Turning Data into Audiences, Roger Tomlinson and Tim Roberts, discuss data collection and analysis challenges and issues in Australia and New Zealand.
Subject:
About the audience data and visitor information collection enterprise (ADVICE) 12 June 2008
This short piece explains the aims and motivations of the Australia Council national initiative, ADVICE an online data gathering and analysis project that will help arts companies and venues gain better insights into their audiences.
Subject:
Why Vital Statistics? 12 June 2008
British company Purple Seven has developed Vital Statistics as a powerful marketing tool which bridges the gap between data and business intelligence.
Subject:
Vital Statistics Agency project - Creative New Zealand 12 June 2008
Creative New Zealand rolls out Vital Statistics Agency software in New Zealand.
Subject:
Australia Venice Biennale 2009 education resource 01 June 2008
The Australia Venice Biennale 2009 education resource has been produced by an Education team formed through a collaboration between the Australia Council, the College of Fine Arts, University of New South Wales and the Institute of Early Childhood, Macquarie University.
Subject:
Speaker series - Tim Joss 13 April 2008
On 13 April 2009, the Australia Council for the Arts and British Council co-hosted Tim Joss, the Director of the Rayne Foundation and author of the book, "New Flow - a better future for artists, citizens and the state."
Subject:
Peer to peer: activating social networks 07 April 2008
This case study on New Zealand�s Splore Festival examines the elements and outcomes of a small budget peer to peer marketing strategy.
Subject:
Peer to peer: activating social networks 07 April 2008
This case study on New Zealand�s Splore Festival examines the elements and outcomes of a small budget peer to peer marketing strategy.
Subject:
Making creative cities: the value of cultural diversity in the arts 18 March 2008
In March 2008, the British Council joined with the Australia Council for the Arts to present a one-day forum in Melbourne, Making creative cities: the value of cultural diversity in the arts.
Subject:
Literary royalties and emerging technologies 11 March 2008
This article helps to dispel some myths about literary royalties and outlines the pitfalls and opportunities authors pose around e-publishing technologies and their rights.
Subject:
Music royalties in cyber space 11 March 2008
This snappy piece gives a straight forward snapshot of the many facets relating to music royalties.
Subject:
Visual arts: protocols for producing Indigenous Australian visual arts 29 February 2008
The Australia Council for the Arts fully revised second edition of its Visual arts protocol guide, designed to help Australians better understand the use of Indigenous cultural material.
Subject: Indigenous
Ticketing professionals conference - top takeaways 29 February 2008
The 2008 Ticketing Professional Conference was a great success. Here Australia Council & Creative New Zealand managers share their top takeaways. Explored at the sessions were the latest developments in ticketing and marketing focusing on Customer Relationship Management (CRM).
Subject:
Media arts: protocols for producing Indigenous Australian media arts 28 February 2008
The Australia Council for the Arts fully revised second edition of its Media arts protocol guide, designed to help Australians better understand the use of Indigenous cultural material.
Subject: Indigenous
Writing: protocols for producing Indigenous Australian writing 28 February 2008
The Australia Council for the Arts fully revised second edition of its Writing protocol guide, designed to help Australians better understand the use of Indigenous cultural material.
Subject: Indigenous,Literature
Performing arts: protocols for producing Indigenous Australian performing arts 28 February 2008
The Australia Council for the Arts fully revised second edition of its Performing arts protocol guide, designed to help Australians better understand the use of Indigenous cultural material.
Subject: Indigenous,Theatre
Music: protocols for producing Indigenous Australian music 28 February 2008
The Australia Council for the Arts fully revised second edition of its Music protocol guide, designed to help Australians better understand the use of Indigenous cultural material.
Subject: Indigenous,Music
An invitation to test drive the arts 11 February 2008
Iona McNaughton investigates Creative New Zealand�s pilot, Test Drive the Arts, a scheme to build and retain new audiences.
Subject:
An invitation to test drive the arts 11 February 2008
Iona McNaughton investigates Creative New Zealand�s pilot, Test Drive the Arts, a scheme to build and retain new audiences.
Subject:
About an hour audience profile: research findings 01 February 2008
In 2008 the Australia Council dance board�s major festival�s initiative supported Sydney Festival to include the program of contemporary dance, Movers & Shakers .This audience research includes the finding that 89% of audience members less familiar with contemporary dance were �interested�, or �very keen� to see more.
Subject: Dance
Cultural Diversity Dance Policy 31 January 2008
There are now over 200 cultures represented in Australia, with 43 per cent of Australians either born overseas or having at least one parent born overseas. The Australia Council for the Arts' vision is that Australia's dynamic cultural life and practices are embraced, celebrated and created by our diversity of cultures.
Subject: Dance
Forget about selling and start making connections 07 December 2007
Want to make an impact at APAM without a 'Spotlight' or showcase? In '06 Circa & Ranters Theatre walked away with an impressive list of contacts leading to overseas tours.
Subject:
Case study - Yirra Yaakin Aboriginal Corporation 07 December 2007
This case study of performing arts company Yirra Yaakin outlines approaches to great partnerships.
Subject:
Case study - Back to Back Theatre 07 December 2007
This case study investigates how Back to Back Theatre leveraged their opportunity at The Australian Performing Arts Market in 2006 resulting in a full year of touring nationally and abroad.
Subject:
Memoirs of a performing arts salesman 07 December 2007
Henry Boston stresses that success from APAM is "all about relationships". "Forget Funding Application 101" and "Look for the fit." Understand your offering, your point of difference and do your research. Networks will help you to understand how the international market works and will pay dividends later.
Subject:
Meeting the collaboration challenge workbook 30 November 2007
This workbook sets out processes to help your organisation prepare, plan and retain strategic alliances with businesses.
Subject:
Additional funding for small to medium performing arts organisations 05 November 2007
A report providing an overview of the first year of the Australian Government funding increase for small to medium performing arts companies.
Subject: Dance,Music,Theatre
Dance action plan 2006-08 29 October 2007
This document is the final reporting against the Australia Council's Dance action plan and details the achievements of 2006-2008.
Subject: Dance
Infectious ideas: the when, where, why (and why not) of viral marketing 25 September 2007
Can anyone create a clever, humorous, topical, or insightful piece of marketing, and then launch it to rapturous applause and seemingly hysterical viral distribution at any time? The answer is 'perhaps', provided some fundamentals are adhered to.
Subject:
Ideas that worked: practising artists share their word of mouth marketing stories from the coalface 25 September 2007
Designer, Abi Crompton, emerging photographer, Eddie Major and community artist, Dianne Turner come from different artforms but all have experimented with innovative, low budget strategies for spreading the word about their work. They share the highs and lows with Pippa Dickson.
Subject:
Infectious ideas: the when, where, why (and why not) of viral marketing 25 September 2007
Can anyone create a clever, humorous, topical, or insightful piece of marketing, and then launch it to rapturous applause and seemingly hysterical viral distribution at any time? The answer is 'perhaps', provided some fundamentals are adhered to.
Subject:
Beyond the neck: a word-of-mouth success story 20 September 2007
Premiering a new Australian play by an unknown writer is a hard sell. When Tasmania Performs chose to present Tom Holloway's play Beyond the Neck, it was a leap of faith in the power of word-of-mouth to generate a buzz. The result? A season sellout before opening night. How did they do it?
Subject:
Beyond the neck: a word-of-mouth success story 20 September 2007
Premiering a new Australian play by an unknown writer is a hard sell. When Tasmania Performs chose to present Tom Holloway's play Beyond the Neck, it was a leap of faith in the power of word-of-mouth to generate a buzz. The result? A season sellout before opening night. How did they do it?
Subject:
Unleashing the idea virus 19 September 2007
The book that started it all. Marketing strategist, Seth Godin, explains why the future belongs to marketers who can establish a process which encourages interested people to market to each other.
Subject:
Arts Marketing Summit 2007: communicating value in today's marketplace 31 July 2007
How can we as marketers effectively communicate the value and the transformative nature of the arts to a wider audience? Alan Brown, one of America's leading arts marketing strategists, believes that it is everyone's job to learn a new language of value and benefits.
Subject:
Arts Marketing Summit 2007: navigating the changing media landscape 31 July 2007
Change is the cornerstone of media, with constant development in terms of new opportunities and approaches. It would be dangerous to think all of them are right for your campaigns on all occasions. Anne Parsons explores the changing media landscape and how you can harness it for your campaigns
Subject:
Arts Marketing Summit 2007: Communicating value in today's marketplace 31 July 2007
How can we as marketers effectively communicate the value and the transformative nature of the arts to a wider audience? Alan Brown, one of America's leading arts marketing strategists, believes that it is everyone's job to learn a new language of value and benefits.
Subject:
Arts Marketing Summit 2007: digital marketing - a brave new world 31 July 2007
What does the virtual future hold? One of the leading players in the virtual space, Simon explores how the internet has changed forever the way we market.
Subject:
Arts Marketing Summit 2007: maximising customer value 31 July 2007
Today's marketplace is characterised by a decline in stable customer bases and solid market niches. Companies have realised that it is no longer enough to offer excellent products: today's key differentiator is exceptional service provided on a consistent and distinctive basis.
Subject:
Arts Marketing Summit 2007: Stop selling tickets (and start building audiences) 31 July 2007
British arts marketing specialist Andrew McIntyre explores the conflict between the increasingly commercial and transactional approach of performing arts marketing and the higher objectives for art to engage, involve, challenge and transform.
Subject:
Arts Marketing Summit 2007: Strategies for creating diverse audiences 31 July 2007
A panel of arts marketers present case studies and discuss strategies for reaching diverse audiences, including niche markets. Each identifies strategies that can be transferred to marketplaces of all sizes.
Subject:
Let them play: practitioners push the boundaries of audience collaboration 29 June 2007
Three artists joined mentor Jerry Yoshitomi to brainstorm the idea of interactivity with audiences. What emerged was a feast of ideas about working creatively with audiences. This case study captures the highlights.
Subject:
Let them play: practitioners push the boundaries of audience collaboration 29 June 2007
Three artists joined mentor Jerry Yoshitomi to brainstorm the idea of interactivity with audiences. What emerged was a feast of ideas about working creatively with audiences. This case study captures the highlights.
Subject:
Web metrics: online measurements and how to use them 21 June 2007
Readily accessible technology has made it possible to measure the effectiveness of online content and marketing programs as never before. This raises both challenges and opportunities for arts marketers. This overview of web metrics options was commissioned in response to fueller feedback.
Subject:
Effective e-marketing: a New Zealand perspective on trends, issues and best practice 09 May 2007
In February 2007 Vicki Allpress Hill led e-marketing workshops in Christchurch, Wellington and Auckland. In this case study, she highlights some important aspects of her seminar and talks to New Zealand arts marketing practitioners who have adopted e-marketing as part of their strategy.
Subject:
Effective e-marketing: a New Zealand perspective on trends, issues and best practice 09 May 2007
In February 2007 Vicki Allpress Hill led e-marketing workshops in Christchurch, Wellington and Auckland. In this case study, she highlights some important aspects of her seminar and talks to New Zealand arts marketing practitioners who have adopted e-marketing as part of their strategy.
Subject:
Educating for the creative workforce: rethinking arts and education 29 March 2007
Examines arts education and its connection to the workplace.
Subject:
Interaction, not interruption: Web 2.0 and the human factor 21 March 2007
The more pervasive web tools become, the more inventively we use them to make personal connections.
Subject:
How to crash the consumer-controlled party and not get thrown out 20 March 2007
As consumers spend more time controlling, uploading, downloading, filming, recording, and sharing their own personal experiences with products, services and brands, marketers must figure out how to insert themselves in this creator's life in a relevant and credible way. Here's where to start.
Subject:
How to crash the consumer-controlled party and not get thrown out 20 March 2007
As consumers spend more time controlling, uploading, downloading, filming, recording, and sharing their own personal experiences with products, services and brands, marketers must figure out how to insert themselves in this creator's life in a relevant and credible way. Here's where to start.
Subject:
Customer as collaborator: Gas Quarterly think tank participants 19 March 2007
Biographies of think tank mentor, Jerry Yoshitomi and participants Chris Elam, Tassos Stevens and Mari Velonaki.
Subject:
Guidelines for music composition rates 01 March 2007
Rates payable to composers as suggested by the music board of the Australia Council.
Subject: Music
Guidelines for music composition rates 01 March 2007
Rates payable to composers as suggested by the music board of the Australia Council.
Subject: Music
Network power: New Zealand communities of practice case study 06 February 2007
Creative New Zealand commissioned international arts marketing expert Jerry Yoshitomi to work with professional arts organisations in New Zealand over six months, focussing on innovative peer-to-peer marketing strategies to engage and build new audiences.
Subject:
Effective e-marketing: a New Zealand perspective on trends, issues and best practice 01 January 2007
In February 2007 Vicki Allpress Hill led e-marketing workshops in Christchurch, Wellington and Auckland. In this case study, she highlights some important aspects of her seminar and talks to New Zealand arts marketing practitioners who have adopted e-marketing as part of their strategy.
Subject:
Arts Marketing Summit 2007: delegate takeaways from day one 01 January 2007
At the end of Day 1 of the 2007 Arts Marketing Summit, all delegates were asked to record their key insight from the day�s proceedings.
Subject:
Arts Marketing Summit 2007: strategies for creating diverse audiences 01 January 2007
A panel of arts marketers present case studies and discuss strategies for reaching diverse audiences, including niche markets. Each identifies strategies that can be transferred to marketplaces of all sizes.
Subject:
Where to next? 27 November 2006
FULL HOUSE authors Roger Tomlinson and Tim Roberts consider three performing arts organisations at various stages in the CRM process and suggest the next critical steps for each of them.
Subject:
Tax on giving 23 November 2006
Jane Haley uncovers the devilish detail of Australian tax rules as they apply to gifts and donor programs. What are the practical implications of the ATO�s draft ruling TR 2004/D19 and how should this ruling be applied �at the coalface� of donor programs?
Subject:
Wisdom of hindsight 23 November 2006
The pressure is on ticketing organisations everywhere to make smarter use of their audience data in luring more customers more often through their doors.
Subject:
Step by step: the importance of moving customers up the loyalty ladder one step at a time 27 October 2006
CRM consultant Katy Raines focuses on how non-ticketing organisations can use data to move customers up the loyalty ladder.
Subject:
New media scoping study report 06 October 2006
Sets a future for media arts at the Australia Council that sees it integrated across the funding programs of the organisation and more broadly through the production and presentation infrastructure in the arts sector in Australia.
Subject: Interdisciplinary Arts
Richard Radcliffe on legacies and bequests 14 September 2006
Three informative background papers on legacies in the arts for Richard Radcliffe's 2006 Australian masterclass on bequests.
Subject:
The Sydney Symphony CRM experience 31 July 2006
This presentation given by Victoria Doidge and Aaron Curran from Sydney Symphony at the Arts Marketing Summit 2006 discusses the approach and outcomes of conducting an organisational review of CRM to inform the implementation of Tessitura software.
Subject:
Building strategic media relationships: Sean Kidney 31 July 2006
In this presentation from the Arts Marketing Summit 2006, Kidney argues that media is best approached as vaudeville drama, and as a narrowcast medium - even when using broadcast channels.
Subject:
Arts Marketing Summit 2006 25 July 2006
The Australia Council's Strategic Arts Marketing Summit took place in Brisbane on 13-14 July 2006. Speakers included Brendan Hughes Schwab, Craig Tapper, Mark McCrindle, Tim Roberts, Sean Kidney, Victoria Doidge, Aaron Curran and Dianne Davis.
Subject:
Passion before profit: the artist/gallery relationship 04 July 2006
Making art and showing it in a commercial gallery are not, in the first instance, about making money. Let�s get that clear upfront. The opportunity to exhibit and communicate is the primary focus and what the artist and the gallerist have in common, above all, is an engagement with the art.
Subject:
Community partnerships scoping study information 01 July 2006
Information relating to the Community Partnerships Scoping Study Report in 2006.
Subject: Community
Community partnerships scoping study 01 June 2006
Proposes directions for the support and development of creative communities.
Subject: Community
The leaky bucket: a picture of poor customer retention in UK theatre 26 May 2006
The average performing arts company loses 2/3 of its audience every year and 60% come once and never return. Katy Raines explains ways to build audience retention and how keeping just a few more of your customers can increase income through the use of customer relationship management (CRM).
Subject:
Indigenous cultural and intellectual property: the main issues for the Indigenous arts industry in 2006 10 May 2006
An overview of the most pressing issues for the recognition of Indigenous cultural and intellectual property (ICIP) in 2006.
Subject: Indigenous
Music streaming: sonic shoplifitng versus download dollars 25 April 2006
Veteran Australian music industry analyst and publisher, Phil Tripp puts music streaming into its historical context, takes a keen eye to the future and shares his tips for dodging the digital landmines in the new battlefield of rights and revenue.
Subject:
Txt2U: developing the potential of SMS text marketing in the Arts 10 April 2006
Auckland Theatre Company has started messaging the mobile phones of its young adult audience members in an innovative marketing strategy. Michael Adams, ATC's Marketing and Sponsorship Manager shares the details of the project in conversation with Andrew Ross.
Subject:
Opera for Groups 05 April 2006
This inspiring case study details how The NBR New Zealand Opera overhauled their company�s group bookings offer and strategy with exciting results; doubling the total number of tickets sold to groups and also more than doubling the number of groups that came through new group organisers.
Subject:
Philanthropy: donor development 05 April 2006
Jane Haley, leads the Australia Business Arts Foundation�s Giving Program. Here she comments on the Australian philanthropic environment and shares her advice to arts organisations seeking to secure donations.
Subject:
The price is right? 05 April 2006
If you're selling something, it is only worth what someone is willing to pay for it. So writes guest editor and international pricing specialist, Tim Baker. In his overview of the topic, Tim examines our notions of value and begins to pin down the elusive links between price and value in the arts.
Subject:
Auckland Theatre Company: TXT2U final report 04 April 2006
The report outlines the rationale, strategy and outcomes of TXT2U, Auckland Theatre Company's pilot initiative designed to test the effectiveness of SMS or text message marketing in reaching the notoriously difficult market of 18 � 25 year olds.
Subject:
Auckland Theatre Company: TXT2U final report 04 April 2006
The report outlines the rationale, strategy and outcomes of TXT2U, Auckland Theatre Company's pilot initiative designed to test the effectiveness of SMS or text message marketing in reaching the notoriously difficult market of 18 � 25 year olds.
Subject:
Opera for Groups 2006 03 April 2006
This striking 8-page colour brochure promotes group bookings for NZ Opera productions and is an excellent example of how to communicate value and a clear call to action.
Subject:
Opera for Groups 2006 03 April 2006
This striking 8-page colour brochure promotes group bookings for NZ Opera productions and is an excellent example of how to communicate value and a clear call to action.
Subject:
Turning touring opportunities into strategic long-term success 06 February 2006
This article will assist those considering or planning an international tour.
Subject:
Hirano in Asia 06 February 2006
Rosie Hinde heads Hirano Productions, a company that represents some of Australia�s leading arts companies in the Asian market, especially Japan. The company produces, arranges and manages tours throughout Asia, and also facilitates cultural exchanges and presents Asian artists in Australia.
Subject:
Touring in Europe 06 February 2006
In this case study Gie Baguet of theatre agency Frans Brood Productions, in Belgium, offers his insights into how Australian performing arts companies can succeed in Europe.
Subject:
SDC tours China 06 February 2006
When Sydney Dance Company accepted an invitation from Shanghai City Dance Company to develop a new collaborative work, it was unprepared for the challenges that lay ahead. In this case study Executive Director Leigh Small shares her touring experience in China.
Subject:
Arena in the UK 06 February 2006
Although Arena had toured previously in Canada, Singapore and Taipei, SKID 180 � an interdisciplinary work set in the underworld of Manchester�s BMX scene - was its first international collaboration. In this case study Artistic Director Rosemary Myers discusses some of the challenges involved.
Subject:
Public art and community cultural development 03 February 2006
A checklist for organisations, communities and artists involved in planning a public art project.
Subject: Community,Visual Arts & Craft
Education programs and services in Australian arts organisations 01 February 2006
Lists education programs and services provided for school-aged children and young people by those arts organisations supported by the Australia Council for the Arts.
Subject:
Full house: turning data into audiences 01 January 2006
This manual provides advice for arts organisations in building closer relationships with their audiences, drawing on information gleaned at crucial points in the transaction process - from website to box office and ultimately to concert hall or gallery.
Subject:
FULL HOUSE: turning data into audiences 01 January 2006
This manual provides advice for arts organisations in building closer relationships with their audiences, drawing on information gleaned at crucial points in the transaction process - from website to box office and ultimately to concert hall or gallery.
Subject:
Extreme research makeover 01 January 2006
New Zealand arts marketers were invited to submit their market research challenges, with the best submission set to win a free research consultancy.
Subject:
A good brand is a passion shared 01 January 2006
A brand is not just �signs and symbols�. The best way to think of a brand is �a collection of perceptions� � because your �brand value� lies in your management of how people think and feel about you.
Subject:
Long live brands 01 January 2006
Brands are about emotions like trust, self-esteem, status, dreams. Some of the most successful brand communications�for Nike, Pepsi,Toyota, Sony and others�hardly ever mention the features of the product.
Subject:
Arts Marketing Summit 2006: power of live performance 01 January 2006
Research carried out by Live Performance Australia indicates that 2.75 million infrequent live performance attenders would like to attend more often. This PowerPoint presentation looks at the challenge of converting 1 in 5 of them, which would result in an audience increase of 500,000 per annum.
Subject:
Grand brands: Opera Australia and the Victorian Arts Centre 01 January 2006
Opera Australia and the Victorian Arts Centre recently went through a re-branding process with Interbrand. This article provides an insider�s view of the process and outcomes.
Subject:
Branding clinic: a springboard to big picture thinking 01 January 2006
Artistic directors and marketing staff of four of the 15 dance companies involved in Dr Peter Steidl�s �marketing clinics� share their experience of the process.
Subject:
Holistic marketing: are there holes in your marketing? 01 January 2006
Are arts marketers sometimes guilty of treating the symptoms rather than looking at the whole? The authors explore the benefits of a more holistic view of marketing; in other words, focussing on what the whole organisation can offer the customer, rather than quick fixes for particular events.
Subject:
Brand archetypes 01 January 2006
This document provides an excellent overview of the various archetypes arts marketers can use to develop their brand identity.
Subject:
Living the brand: passion and principles 01 January 2006
One of the biggest impediments to customer satisfaction can be the level of satisfaction and engagement employees have with your organisation. Margaret Roberts suggests practical indicators you can use to measure the effectiveness of your internal branding process.
Subject:
Arts Marketing Summit 2006 01 January 2006
Speakers' presentations from The Australia Council's Strategic Arts Marketing Summit, which took place in Brisbane on 13-14 July 2006.
Subject:
Enchant the brand: a Jungian approach to arts branding 01 January 2006
Arts Marketing expert, Dr Peter Steidl says the key to a more coherent branding strategy could lie in a clear-eyed view of the brand �personality� of an arts company. To illustrate the point, he draws on Carl Jung�s personality archetypes.
Subject:
Creating pathways: 2005 national Indigenous dance forum 30 October 2005
A report from Creating Pathways - the National Indigenous Dance Forum held 27 to 30 October 2005 at the National Museum in Canberra.
Subject: Indigenous,Dance
Backing our creativity symposium proceedings 01 October 2005
Proceedings of the Backing our creativity symposium, convened by the Australia Council for the Arts and held in Melbourne from 12-14 September 2005.
Subject:
Examination of resources for writing for performance 01 October 2005
A report into the development of writing for performance across Australia.
Subject: Theatre,Literature
Touring theatre for young people under 12 years of age 01 October 2005
A report on national and international touring opportunities for theatre for young people.
Subject: Theatre
Education and the arts: research overview 01 September 2005
Summarises the six education and the arts research projects commissioned by the Australia Council for the Arts since 2001. It identifies common themes in relation to key benefits of an education rich in the arts.
Subject:
Audience research made easy 10 August 2005
A practical guide demonstrating how performing arts organisations can carry out cost-effective research.
Subject:
Audience research made easy 10 August 2005
A practical guide demonstrating how performing arts organisations can carry out cost-effective research.
Subject:
Children, their parents and the arts: some guidelines for working with parents of young children 01 January 2005
A useful guide for arts and cultural organisations, policy makers, early childhood educators and researchers of children's development.
Subject:
Venice Biennale 2005 essay series 01 January 2005
A three-part series of essays on Australia's visual arts commissioned in the lead up to the 2005 Venice Biennale.
Subject:
Artswork 2: a report on Australians working in the arts 01 January 2005
Provides a statistical overview of the millions of Australians who are involved in amateur and professional work in the arts and culture. It summarises data on the numbers, demographics, income and education of artsworkers.
Subject:
Making the journey: arts and disability in Australia 01 January 2005
A collection of inspiring examples of how to include people with disabilities in the arts, as participants, creators and organisers.
Subject:
Principles of corporate governance and good practice recommendations for major performing arts sector 06 December 2004
The Major Performing Arts Board (MPAB), working with the state funding agencies and the Australian Major Performing Arts Group (AMPAG), has developed a set of good practice governance guidelines for the major performing arts sector.
Subject:
Royal New Zealand Ballet 04 October 2004
The Royal New Zealand Ballet developed a subscription drive that boosted attendance figures dramatically. This case study looks at before and after aspects of this process including audience development, promotion and profiling your subscribers.
Subject:
Making cross-country comparisons of cultural statistics: problems and solutions 01 October 2004
Cross-country comparisons are popular in cultural policy. This paper looks at how cultural statistics are used in the making of such comparisons.The paper documents some of the major problems, in both data production and in data presentation, and provides a 'checklist' of good practice.
Subject:
The education and arts partnership initiative 16 September 2004
This paper looks at the results of a study of two NSW primary schools that were involved in the innovative by the Education and the Arts Partnership Initiative (EAPI) that used the creative arts to address issues of adolescent learning, well-being and community involvement.
Subject:
Working paper 1: changing income and employment circumstances of individual artists 01 September 2004
Reports on key issues and trends for professional artists.
Subject:
Community cultural development bibliography 01 September 2004
A bibliographical resource on community cultural development in Australia for CCD workers, communities, organisations and government.
Subject: Community
Buzz Dance Theatre in WA 26 August 2004
This case study looks at how Buzz Dance Theatre in WA responded to their primary market - schools - nearing saturation point and how they approached developing new audiences.
Subject:
How to write a press release in one easy lesson 11 August 2004
Written by Kay Ross, freelance editor, copywriter and marketing consultant, this how to guide to writing a press release covers why write one, what to include, how to deal with photographs, who to send it to, and when, and how to follow up with journalists.
Subject:
Media relations: some do's and don'ts 11 August 2004
Follow this list of do's and don'ts, written by Kay Ross, freelance editor, copywriter and marketing consultant, for your best chance of getting media coverage for your event and to avoid treading on journalists' toes in your efforts.
Subject:
Art Gallery of New South Wales - Art after hours 23 July 2004
This case study on the Art Gallery of NSW's Art After Hours program looks at the kinds of public programs that attract mid-week audiences.
Subject:
How to communicate the Arts 21 July 2004
This article looks at how a diverse group of arts practitioners across Australia are using a range of communication approaches to create dialogues with audiences.
Subject:
How to communicate the arts 21 July 2004
This article looks at how a diverse group of arts practitioners across Australia are using a range of communication approaches to create dialogues with audiences.
Subject:
Auckland Theatre Company ambassadors 23 June 2004
This case study outlines how Auckland Theatre Company has successfully worked with student ambassadors for four years and details the experience and some of the rules they have set up around the program.
Subject:
Education research summary update June 2004 01 June 2004
Summarises six research projects commissioned in 2003 by the Australia Council for the Arts to contribute to the Australian evidence base for the benefits of arts-rich education. Updated June 2004.
Subject:
Education research summary update April 2004 01 April 2004
Summarises six research projects commissioned in 2003 by the Australia Council for the Arts to contribute to the Australian evidence base for the benefits of arts-rich education.
Subject:
Cause related marketing and the arts - Q & A 23 March 2004
Hailey Cavill a leading consultant in Corporate Community Engagement discusses Cause Related Marketing and how an arts company can prepare for their CRM approach.
Subject:
Cause related marketing and the arts - Q & A 23 March 2004
Hailey Cavill a leading consultant in Corporate Community Engagement discusses Cause related marketing and how an arts company can prepare for their CRM approach.
Subject:
Mitre 10 and Landcare Australia 23 March 2004
Case study outlining the successful cause related marketing relationship between Mitre 10 and Landcare Australia Limited.
Subject:
Fundraising forum 22 March 2004
A summary of postings to a fundraising email discussion forum with guest specialists: Frankie Airey and Stephanie Ridgeway.
Subject:
Cause related marketing: can the arts afford not to participate? 19 March 2004
This paper discusses changes in the marketing landscape and the place of the arts in that landscape.
Subject:
Cause related marketing: can the arts afford not to participate? 19 March 2004
This paper discusses changes in the marketing landscape and the place of the arts in that landscape.
Subject:
Cause related marketing - can it work for the arts? 17 March 2004
This paper explores Cause Related Marketing, how it is different from sponsorship and how it can work as an approach for the arts. Also includes a helpful checklist of do's and don'ts.
Subject:
Museum of Contemporary Art and Bimbadgen Estate Wines 19 February 2004
Museum of Contemporary Art & Bimbadgen Estate Wines have formed an interesting and productive partnership over the past 3 years. This partnership, its objectives, leverage and returns, are discussed in detail.
Subject:
Case study - HotHouse Theatre 17 February 2004
A detailed overview of the funding and fundraising environment of Albury's HotHouse Theatre Company.
Subject:
Fundraising for the arts 17 February 2004
Practical analysis of the current competitive fundraising marketplace and discusses many examples that proved successful.
Subject:
Festival fund raising - noise 17 February 2004
Explores the partnership strategy of the national youth arts cross-media festival "noise".
Subject:
The message precedes the fund raising: thinking again about the meaning of public relations 17 February 2004
Discusses issues surrounding contemporary fundraising in not-for-profit organisations. Highlights the importance of effective public relations.
Subject:
Q&A - Tony Stacey 17 February 2004
Tony Stacey, Director, Tony Stacey Management Consulting, based in South Australia was asked for his responses on fundraising for the art.
Subject:
Case study - Inspire Foundation 17 February 2004
This case study gives an overview of successful fundraising in a not-for-profit organisation.
Subject:
Sponsorship - cutting through the hype 17 February 2004
"Sponsorship � Cutting through the hype" is an analytical look at the real return of sponsorship
Subject:
Resourcing dance: an analysis of the subsidised dance sector 01 February 2004
A report on the subsidised dance sector in Australia.
Subject: Dance
Indigenous arts resource list 01 January 2004
A directory of Indigenous arts resources organised by artform, listing useful books, essays and articles, websites and organisations.
Subject: Indigenous
Formal arts curricula in Australian schools 01 January 2004
This catalogue provides a clear overview of existing arts curricula in Australia.
Subject:
Heartwork: great arts stories from regional Australia 01 January 2004
Profiles and celebrates the huge range of artistic activity occurring beyond Australia's metropolitan centres, providing inspiration and models for creators in regional and remote communities.
Subject: Community
Craft ink 01 January 2004
An innovative series of four articles commissioned by Object: Australian Centre for Craft and Design on behalf of the visual arts board.
Subject:
H2W2: how to do an arts project, where to get help 01 January 2004
A toolkit providing the absolute lowdown on getting projects up and running. It has advice on everything from the initial flash of inspiration to taking the final bow and all tricky bits in between.
Subject:
Art and wellbeing 01 January 2004
Assembles ideas and case study material that demonstrates connections between community cultural development and government 'wellbeing' initiatives.
Subject: Community
Review and evaluation of the Australian Performing Arts Market 1994-2002: summary and response 01 January 2004
The Australia Council for the Arts' Australian Performing Arts Market (APAM) is the major showcase of Australian contemporary performing arts to international and national presenters and producers.
Subject: Dance,Music,Theatre
In repertoire: a guide to Australian performance for young people 01 January 2004
Introduces work created by adult artists for and with young people that are available for international touring.
Subject: Theatre,Dance
Who goes there? National multicultural arts audience case studies 01 January 2004
Our cultural diversity has gained increasing relevance for arts and cultural organisations both as a management and marketing issue. Who goes there? Multicultural arts audience case studies provides the first national market research into audiences for multicultural arts product undertaken in Australia.
Subject:
Marketing for the Independent Artist Forum \ 01 January 2004
A summary of postings to the fuel4arts.com Marketing for the Independent Artist email discussion FORUM with Guest Specialists; Donna Walker-Kuhne, Melanie Doheny and Marshall Cullen. Covers: Media, Promotional Materials, Grants, Openings, Craft, Bands, Pricing, Writing, Competitions and Websites.
Subject:
Role of pr in an arts organisation trying to build beneficial social change 01 January 2004
This "study was conducted to evaluate the current PR and promotional activities undertaken by arts orgs when producing a mental health related arts project. In order to identify the role that a PR professional could take to assist them in creating beneficial social change through their projects."
Subject:
Report on the Beatrice Davis Editorial Fellowship 2003-2004 01 January 2004
A report from editor and writer Rowena Lennox, recipient of the 2003 Beatrice Davis Editorial Fellowship award.
Subject: Literature
Copywriting makeover: Antone Bruinsma, sculptor 01 January 2004
This case study documents the extreme copywriting makeover of sculptor Antone Bruinsma by Ross Gibson. Offers en excellent 'before and after' insight into the process of reworking an artist's statement.
Subject:
National coverage for tours 01 January 2004
This article proposes some practical tips about how to manage approaches to the national media for a tour that covers at least two states.
Subject:
Extreme copywriting makeover- Case study Wendy Neale 01 January 2004
Case study documenting the extreme copywriting makeover of sculptor and furniture maker Wendy Neale by professional writer Alison Bartley. An excellent 'before and after' insight into the process of reworking an artist's profile and one paragraph biography.
Subject:
Media relations: planning the year 01 January 2004
If you are in a position where a year or six months of activities has been scheduled, there are some great opportunities to plan a long range and a shorter media campaign for each event.
Subject:
Media relations for exhibitions on tour 01 January 2004
This article looks at how important it is for touring visual arts exhibitions to obtain media coverage that goes beyond specialist arts publications and provides tips for how to go about it. It also suggests what the media kit should contain. Offers helpful tips for all artforms.
Subject:
Effective e-marketing 01 January 2004
Presentation by Roger Tomlinson on effective eMarketing made at the 2005 eMarketing Summit in Adelaide.
Subject:
A short history of the Literature Board 1986-2000 01 January 2004
This concise history of the Literature Board covers the years 1986-2000, a period in which the Australia Council underwent two dramatic restructures. Irene Stevens's work is an engaging and lucid overview of the challenging period in the history of the Literature Board.
Subject: Literature
An analysis of the triennially funded theatre organisations of the theatre board of the Australia Council 01 December 2003
A detailed analysis of the Theatre Board's triennially-funded companies over the period 1998-2002.
Subject: Theatre
Multimedia, multiculturalism and the arts 01 December 2003
A report commissioned by the Australia Council for the Arts to address the question: are multimedia trends in Australia leading to increasing homogeneity or do they suggest tools for cultural pluralism?
Subject:
Review of theatre for young people in Australia 01 December 2003
A detailed overview of current issues within the subsidised theatre for young people sector in Australia.
Subject: Theatre
Getting exhibited 14 November 2003
Paul Greenaway, Director of Adelaide�s Greenaway Gallery, provides an insider�s view of considerations for visual artists wanting to get exhibited - domestically and internationally.
Subject:
Mark Isaacs - composer / pianist 13 November 2003
Pianist and composer Mark Isaacs incorporates electronic marketing, public relations and poster/flier publishing and distribution into his marketing mix - see how this independent musician markets his work.
Subject:
Timothy Daly - Playwright 13 November 2003
Leading Australian playwright Timothy Daly shares with fuellers his views on the market for contemporary scripts, and offers advice on getting your work in front of directors
Subject:
Jonathan Baskett - glass blower 13 November 2003
This case study on glass blower and designer Jonathan Baskett profiles how forming relationships with large-scale European manufacturers is taking his work to audiences formerly beyond his reach.
Subject:
Morganics - Hip Hop artist 13 November 2003
Morgan Lewis, aka Morganics aka Hot Banana Morgan, relies heavily on his website and ground roots postering to get his hip hop product out there.
Subject:
Artists' collective - Lewes Artisans 13 November 2003
Lewes Artisans, an artists' collective in England's East Sussex region, markets the work of over 70 artists via the web, hard-copy publications and through being active at local community events. Read more.
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Melinda Rackham - internet artist 13 November 2003
New media artist Melinda Rackham has achieved international notoriety for her work through extensive online networking and careful selection of where she chooses to exhibit.
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Nicole Lister - ceramicist 13 November 2003
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Jonno Katz 13 November 2003
Australian ex-pat Jonno Katz has been touring his one-man comedy show throughout North American fringe festivals. See how he markets his shows while on the road, and get informed about the North American Fringe Festival circuit.
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Imagining new partnerships: artists, schools and communities transcripts 15 October 2003
This 15 October 2003 forum looked at the opportunities for education institutions, councils, artists and communities to use imagination as a building block for new creative partnerships.
Subject:
Case study - Artexpress 15 October 2003
While ARTEXPRESS, an annual exhibition of superior NSW high school student art, attracts a diverse audience its focus on visual arts education in high schools elevates the family audience as its primary target market.
Subject:
Innovative educational efforts target teenagers, families, and visually and hearing-impaired youngsters 15 October 2003
Innovative educational efforts that target teenagers, families, and visually and hearing-impaired youngsters - experiences of one repertory theatre, three opera companies and one symphony.
Subject:
Case study - Opera Columbus 15 October 2003
By providing high-quality participative outreach and educational activities that incorporate opera�s constituent disciplines - music, drama, literature, and visual arts and dance � Central Ohio�s Opera Columbus is attracting families and gaining life-long audiences.
Subject:
In repertoire: a guide to Australian contemporary dance 01 October 2003
Introduces a wide range of Australian contemporary dance works available for international touring.
Subject: Dance
Case study - Opera Columbus 15 September 2003
By providing high-quality participative outreach and educational activities that incorporate opera�s constituent disciplines - music, drama, literature, and visual arts and dance � Central Ohio�s Opera Columbus is attracting families and gaining life-long audiences.
Subject:
Developing friends and customer loyalty schemes 25 August 2003
Notes from the highly regarded Gateway Arts Industry Network training course "Developing Friends and Customer Loyalty Schemes"
Subject:
Developing friends and customer loyalty schemes 25 August 2003
Notes from the highly regarded Gateway Arts Industry Network training course "Developing Friends and Customer Loyalty Schemes".
Subject:
How to prepare a manuscript for consideration by a publisher 19 August 2003
Guidelines on how to prepare a manuscript for consideration by a publisher.
Subject: Literature,Indigenous
Case study - Norwich Theatre Royal: friends scheme 14 August 2003
Key to the success of Norwich Theatre Royal's Friends scheme is a determination to place Friends at the centre of what the theatre does and ensure Friends come first every time. Learn from their experience.
Subject:
Case study - Norwich Theatre Royal: Friends scheme 14 August 2003
Key to the success of Norwich Theatre Royal's Friends scheme is a determination to place Friends at the centre of what the theatre does and ensure Friends come first every time. Learn from their experience.
Subject:
Case study - Norwich Theatre Royal: friends scheme 14 August 2003
Key to the success of Norwich Theatre Royal's Friends scheme is a determination to place Friends at the centre of what the theatre does and ensure Friends come first every time. Learn from their experience.
Subject:
Does the building of relationships lead to successful performing arts organisations? 11 August 2003
Subsidised performing arts organisations might become more strategic if they apply a relationship marketing perspective to their audience development and membership initiatives, according to this recent academic paper.
Subject:
Does the building of relationships lead to successful performing arts organisations? 11 August 2003
Subsidised performing arts organisations might become more strategic if they apply a relationship marketing perspective to their audience development and membership initiatives, according to this recent academic paper.
Subject:
In repertoire: a guide to Australian new media art 01 August 2003
A vital introduction to new media art practice in Australia. Illustrated throughout with examples of work, In repertoire contains essays on the development of digital art and hybrid art practice in Australia, and the funding, exhibition and educational resources that support practice.
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Developing culturally diverse audiences forum 18 July 2003
A summary of postings to the Developing Culturally Diverse Audiences email discussion forum with guest specialists: Lee Christofis, Fotis Kapetopoulos, Xing Jin and Cheryle Yin Lo.
Subject:
Developing culturally diverse audiences forum 18 July 2003
A summary of postings to the Developing Culturally Diverse Audiences email discussion forum with guest specialists: Lee Christofis, Fotis Kapetopoulos, Xing Jin and Cheryle Yin Lo.
Subject:
Case study: Penny Smith, ceramics artist 13 May 2003
How to balance 'earners' and 'learners'. Penny Smith has juggled a rich professional life of working in education and now as a full time ceramic artist.
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Case study: Nell, taking care of your art 13 May 2003
The business of being an individual artist. Nell's work has been exhibited widely.
Subject:
Case study: Samantha Small, visual artist 13 May 2003
Building audiences and markets to further your practice. Born in Canberra in 1973, Samantha�s preferred media are photography, sculpture and installation. In 2002 she was a awarded a Anne and Gordon Samstag Visual Arts Scholarship.
Subject:
Case study: Samantha Small, visual artist 13 May 2003
Building audiences and markets to further your practice. Born in Canberra in 1973, Samantha�s preferred media are photography, sculpture & installation. In 2002 she was a awarded a Anne and Gordon Samstag Visual Arts Scholarship.
Subject:
Case study: Nell, taking care of your art 13 May 2003
The business of being an individual artist. Nell's work has been exhibited widely.
Subject:
Case study: Penny Smith, ceramics artist 11 May 2003
How to balance 'earners' and 'learners'. Penny Smith has juggled a rich professional life of working in education and now as a full time ceramic artist.
Subject:
Under 27 (U27) 16 April 2003
This case study looks at Canberra Theatre Centre's (CTC) Under 27 (U27) new audience and market development scheme aimed at attracting youth audience attendance at the Centre, and other arts venues around the ACT.
Subject:
Children and families as audiences 10 April 2003
This is an edited transcript of a panel discussion on research, programs and positioning of work targeted at children aged 0-12 held at the Youth Audience Development Forum, Adelaide, Australia on 21 March 2003.
Subject:
Effective models of audience development from an International Perspective 10 April 2003
This is an edited transcript of a panel discussion on effective youth audience development programs in Japan, UK and US held at the Youth Audience Development Forum, Adelaide, Australia, 2003. Highlights three case studies.
Subject:
Diversity 01 February 2003
A newsletter of the Australia Council for the Arts containing information about arts in a multicultural Australia.
Subject:
How to make a career out of being a visual artist 29 January 2003
Guidelines on how to make a career out of being a visual artist.
Subject: Indigenous
How to market Indigenous arts 28 January 2003
Guidelines on how to market and publicise your art.
Subject: Indigenous
The great indoors: developing audiences for contemporary art and craft in Australia 01 January 2003
A national study on existing and potential audiences for contemporary art and craft. It also examines audience-related services provided by a wide range of exhibiting institutions, indoors and out.
Subject:
Don't give up your day job: an economic study of professional artists in Australia 01 January 2003
A survey of the economic circumstances of 1063 practising professional Australian artists.
Subject:
Copyright, moral rights and community cultural development 01 January 2003
A guide for organisations, communities and artists involved in collaborative arts projects.
Subject: Community
hands UP! - and be counted 01 January 2003
Creative projects by recently arrived and refugee communities, supported by the Community Cultural Development Board.
Subject: Community
Some Australian arts statistics 01 January 2003
Draws on information from several major Australian Bureau of Statistics collections.
Subject:
Schools as arts audiences 01 January 2003
This paper discusses establishing effective relationships with schools and growing audiences. Should programming of arts events be influenced by the school curriculum? This is an edited transcript of a panel discussion held at the Youth Audience Development Forum, Adelaide, 2003.
Subject:
Melbourne Symphony Orchestra Multicultural Audience Development Project 01 January 2003
Melbourne Symphony's ambitious Multicultural Audience Development Project relied heavily for direction on a Multicultural Advisory Group, established to help attract audiences from Melbourne�s Chinese, Indian, Russian and Vietnamese communities. The Project is key to its umbrella marketing strategy.
Subject:
Indigenous programming and audience development 01 January 2003
A local Indigenous Reference Group assisted the Lake Macquarie City Art Gallery attract Indigenous audiences to the venue, helped keep their stories alive, educated both Aboriginal and non-Aboriginal people, and established some strong cultural partnerships.
Subject:
Devising your media strategy 01 January 2003
How do you approach putting together your media strategy? Media relations expert Emma Heath suggests these four steps
Subject:
Relationship marketing- life in the trenches 01 January 2003
Relationship Marketing technology and communication tools, combined with smart thinking, gives arts marketers the ability to stimulate customer demand right up until the moment the curtain goes up, argues Penn Trevella in this RM overview.
Subject:
Programming and marketing to youth audiences 01 January 2003
This report documents the findings of Bronwen Fallens, a Churchill Fellow, who in 2002 undertook research into programming and marketing to youth audiences (18 � 35 years) within the international arts community (USA, Singapore, UK).
Subject:
Effective models of audience development from an international perspective 01 January 2003
This is an edited transcript of a panel discussion on effective youth audience development programs in Japan, UK and US held at the Youth Audience Development Forum, Adelaide, Australia, 2003. Highlights three case studies.
Subject:
Marketing to culturally diverse audiences 01 January 2003
In April 2003, the Australia Council hosted a forum on Marketing to Culturally Diverse Audiences. This overview summarises the highlights from the day including strategies to develop Non English Speaking Background markets.
Subject:
Cultural trade background report 18 December 2002
In August 2001, the Australia Council made a submission to the Department of Foreign Affairs and Trade (DFAT) for the World Trade Organisation's (WTO) Fourth Trade Policy Review of Australia. This report sets out the context for many of the issues raised in that submission.
Subject:
Getting connected: making your mentorship work 01 September 2002
This is the handbook for you if you are seeking or planning a mentorship in the arts industry - either as a mentoree or mentor.
Subject:
Vanishing acts: an inquiry into the state of live popular music opportunities in New South Wales 01 July 2002
A report on the live music sector in New South Wales.
Subject: Music
Report of the contemporary visual arts and craft inquiry 01 June 2002
Provides valuable insight into the contemporary visual arts and craft sector and details proposals to enhance the sustainability of the sector for the consideration of governments, cultural organisations and the contemporary visual arts and craft community.
Subject:
Report to ministers on an examination of the small to medium performing arts sector 01 March 2002
In 2002 the Cultural Ministers Council (CMC) released a report which examined the factors influencing the artistic and financial viability of Australia's small-to-medium sized arts organisations.
Subject: Dance,Music,Theatre
Report to ministers on an examination of the small to medium performing arts sector 01 March 2002
In 2002 the Cultural Ministers Council (CMC) released a report which examined the factors influencing the artistic and financial viability of Australia's small-to-medium sized arts organisations.
Subject: Dance,Music,Theatre
hands ON! 01 January 2002
Provides examples of diverse projects funded by the Community Cultural Development Board.
Subject: Community
Marketing of Aboriginal art from remote area communities 01 January 2002
Paper by Jacky Healey presented to The New Wave: Entrepreneurship & the Arts symposium, Melbourne, 2002. Many Aboriginal communities continue to support art centres as their primary tool for marketing their art because they are able to maintain control.
Subject:
Understanding pricing strategy 01 January 2002
So how do you decide what�s the right pricing strategy? For small organisations, as long as careful monitoring undertaken, an experimental approach is probably best.
Subject:
How much? 01 January 2002
An account of a major project undertaken by Sheffield Theatres Dec 98-00. The project investigates the importance of price sensitivity to young people, and that price was very often far from being the most important barrier to young peoples� attendance at the arts.
Subject:
national survey of reading, buying and borrowing books 01 September 2001
Key findings of a national telephone survey to establish patterns of reading, buying and borrowing of books for pleasure.
Subject: Literature
Arts education research in Australia: bibliography, 1980-2001 01 May 2001
Lists arts education research completed between 1980 and 2001 and is intended for use by researchers in arts education, students, academics and other interested parties.
Subject:
In repertoire: a guide to Australian contemporary performance 01 May 2001
A snapshot of innovative Australian performance of the early 21st century.
Subject: Theatre
Young Australians reading: from keen to reluctant readers 01 April 2001
A national research report on the reading experience of 10-18 year olds.
Subject: Literature
Professional development for multicultural arts workers: critical issues for action 01 March 2001
Reports on professional development experiences and needs of multicultural arts workers in Australia.
Subject:
Planning for the future: issues, trends and opportunities for the arts in Australia 01 February 2001
This discussion paper was prepared expressly to stimulate thought and discussion about the arts in Australia and about the best means for the Australia Council and other funding bodies to facilitate artistic development in Australia over the next decade
Subject:
Public funding of the arts in Australia - 1900 to 2000 25 January 2001
Traces the development of public funding of the arts in Australia from Federation to the present day, looking at the statistical picture, at the underlying motivations of governments and at the evolution of policies towards the arts over this period.
Subject:
Australians and the arts 01 January 2001
This report takes on a journey through Australian life by looking at how Australians think and feel about the arts. The report looks deeply into how the arts might play a larger role in our public and personal lives.
Subject:
Beat a Different Drum: a Handbook for Marketing Cultural Diversity in the Arts 01 January 2001
A key outcome of Arts Queensland's Marketing Cultural Diversity Research Study, "Beat a Different Drum" is a step-by-step guide to marketing to culturally diverse audiences, and gives insight into strategies that have already been implemented by others.
Subject:
Beat a Different Drum: a Handbook for Marketing Cultural Diversity in the Arts 01 January 2001
A key outcome of Arts Queensland's Marketing Cultural Diversity Research Study, "Beat a Different Drum" is a step-by-step guide to marketing to culturally diverse audiences, and gives insight into strategies that have already been implemented by others.
Subject:
To tell my story: a study of practising professional Indigenous writers of Australia 01 December 2000
Looks at the characteristics of the Indigenous writers and their writing, their motivation and their self-definition as professionals. It discusses the issues surrounding the Australia Council, publishing, intellectual property and access to grants.
Subject: Indigenous,Literature
The taxidriver, the cook and the greengrocer: the representation of non-English speaking background people in theatre, film and television 01 November 2000
The findings of this report prompt some fundamental questions about how well and how fully the arts community draws upon the extraordinary diversity in our community. It asks how we react to and what we experience on our stages and screens and ultimately how we then present ourselves on the world stage.
Subject:
Australia's Indigenous arts 01 May 2000
Introduces some of the many significant Indigenous artists working in Australia.
Subject: Indigenous
Artefacts: the arts and tax 01 March 2000
A practical tax workbook that is designed to assist artists and arts organisations with the tax system.
Subject:
Sponsorship - the how-to guide 01 March 2000
This How-To will take you through the steps to first decide if you are in a position to embark on a sponsorship arrangement and will then provide guidelines and templates to assist you down that road.
Subject:
In repertoire: a select guide to Australian music theatre 01 February 2000
Introduces a wide range of Australian contemporary Australian music theatre works that are available for touring.
Subject: Music
The arts economy 1968-1998: three decades of growth in Australia 01 January 2000
This major research work gathers together a wide range of statistics and other cultural indicators in an attempt to map the progress of the arts sector in Australia over the last 30 years.
Subject:
Australians and the arts: overview 01 January 2000
This companion to Australians and the Arts distills the principal findings, strategic issues and recommendations detailed in the full report.
Subject:
The arts economy: overview 01 January 2000
A companion to Hans Hoegh Guldberg's The Arts Economy 1968-1998: Three Decades of Growth in Australia.
Subject:
What's my plan? A guide to developing arts marketing plans 01 January 2000
This step-by-step guide provides useful information on how to develop arts marketing plans.
Subject:
Arts bibliography 01 May 1999
A bibliography for local councils, universities, students and anyone with an interest in the arts generally. A product of the Local Government Cultural Development Strategy.
Subject:
Selling the performing arts: identifying and expanding audiences for music, dance and theatre 01 January 1999
Identifies attendance patterns for music, theatre and dance and recommends strategies to expand existing audiences.
Subject:
Innovative arts marketing 01 January 1999
An introduction to basic marketing principles and how they apply to the arts.
Subject:
Selling the performing arts: identifying and expanding audiences for music, dance and theatre 01 January 1999
Identifies attendance patterns for music, theatre and dance and recommends strategies to expand existing audiences.
Subject: Dance
Marketing strategies for arts organisations 01 January 1999
A step-by-step guide to developing effective marketing strategies.
Subject:
Access all areas: guidelines for marketing the arts to people with disabilities 01 January 1999
For most people, the decision to be exposed to the experience of an arts event is a simple one. You go, because you choose to go. Providing that choice to people with disabilities is the issue of Access all areas. This guide is intended to be practical, covering actions which are within reach of arts organisations, especially marketing officers and their departments. How to identify this audience, how to reach them and how to provide what they want is the key advice contained in Access all areas.
Subject:
The world is your audience: case studies in audience development and cultural diversity 01 June 1998
Focussing specifically on the development of audiences of a culturally diverse nature and of non-English speaking background, The world is your audience follows the path from planning through to development, marketing and presentation so the reader can refer to specific topics or use it as a step-by-step guide.
Subject:
Who's my market? A guide to researching audiences and visitors in the arts 01 January 1998
This guide contains information about the fundamentals of research, how and when to conduct your own research, how to brief and work with a research consultant for more complex needs, case studies, example questionnaires and resources.
Subject:
Miles ahead: marketing that works in regional Australia 01 January 1998
A collection of over 40 innovative arts marketing case studies across regional Australia.
Subject: Community
Disability fact pack 01 January 1998
Outlines a variety of issues for arts organisations regarding people with disabilities including access, attitude, employment and discrimination. It also provides an overview of the Disability Discrimination Act.
Subject:
The great yarn event and other arts stories from Regional Australia 01 January 1998
A joint publication between the Australia Council and Regional Arts Australia to promote understanding of the nature of the arts in regional communities.
Subject: Community
Artswork: a report on Australians working in the arts 01 July 1997
An overview of arts employment in Australia undertaken by the National Centre for Culture and Recreation Statistics Unit at the Australian Bureau of Statistics.
Subject:
Similarity and difference: craftspeople and visual artists in Australia 01 February 1997
Explores and describes the similarities and differences between craftspeople and visual artists in Australia.
Subject:
Similarity and difference: craftspeople and visual artists in Australia 01 February 1997
Explores and describes the similarities and differences between craftspeople and visual artists in Australia.
Subject:
Arts marketing: the pocket guide 01 January 1997
Produced in partnership with the Centre for Professional Development, this handy pocket guide to arts marketing contains the tips and tools you need to start thinking clearly about marketing yourself or your organisation.
Subject:
Arts marketing: the pocket guide 01 January 1997
A starting point for those new to marketing, and a handy navigational tool on the road to successful marketing.
Subject:
Open up! Guidelines for cultural diversity visitor studies 01 January 1996
A result of research into the views, motivations and experiences of museums by people from non-English speaking and Aboriginal and Torres Strait Islander backgrounds.
Subject:
The artist at work: some further results from the 1988 survey of individual artists 01 January 1995
Further results from the 1988 Survey of individual artists providing details on the working lives and conditions of artists.
Subject:
The reluctant museum visitor 01 February 1994
Examines the demographic, cultural and attitudinal characteristics of non-visitors to museums and galleries.
Subject:
But what do you do for a living?: a new economic study of Australian artists 01 January 1994
Presents the major findings from the 1993 survey of Australian artists' work practices and lifestyles.
Subject:
Culture, difference and the arts 01 January 1994
A collection of essays addressing questions of culture and difference.
Subject:
Bequests 01 October 1993
You don't have to be famous, gifted or even very rich to benefit your favourite arts organisation, cultural institution or arts practitioners in a lasting way.
Subject: