Arts marketing
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Role of pr in an arts organisation trying to build beneficial social change
This "study was conducted to evaluate the current PR and promotional activities undertaken by arts orgs when producing a mental health related arts project. In order to identify the role that a PR professional could take to assist them in creating beneficial social change through their projects."
Copywriting makeover: Antone Bruinsma, sculptor
This case study documents the extreme copywriting makeover of sculptor Antone Bruinsma by Ross Gibson. Offers en excellent 'before and after' insight into the process of reworking an artist's statement.
Marketing of Aboriginal art from remote area communities
Paper by Jacky Healey presented to The New Wave: Entrepreneurship & the Arts symposium, Melbourne, 2002. Many Aboriginal communities continue to support art centres as their primary tool for marketing their art because they are able to maintain control.
This article proposes some practical tips about how to manage approaches to the national media for a tour that covers at least two states.
Media relations: planning the year
If you are in a position where a year or six months of activities has been scheduled, there are some great opportunities to plan a long range and a shorter media campaign for each event.
Relationship marketing- life in the trenches
Relationship Marketing technology and communication tools, combined with smart thinking, gives arts marketers the ability to stimulate customer demand right up until the moment the curtain goes up, argues Penn Trevella in this RM overview.
How do you approach putting together your media strategy? Media relations expert Emma Heath suggests these four steps
Extreme copywriting makeover- Case study Wendy Neale
Case study documenting the extreme copywriting makeover of sculptor and furniture maker Wendy Neale by professional writer Alison Bartley. An excellent 'before and after' insight into the process of reworking an artist's profile and one paragraph biography.
Media relations for exhibitions on tour
This article looks at how important it is for touring visual arts exhibitions to obtain media coverage that goes beyond specialist arts publications and provides tips for how to go about it. It also suggests what the media kit should contain. Offers helpful tips for all artforms.
Presentation by Roger Tomlinson on effective eMarketing made at the 2005 eMarketing Summit in Adelaide.
Marketing to culturally diverse audiences
In April 2003, the Australia Council hosted a forum on Marketing to Culturally Diverse Audiences. This overview summarises the highlights from the day including strategies to develop Non English Speaking Background markets.
Marketing for the Independent Artist Forum \
A summary of postings to the fuel4arts.com Marketing for the Independent Artist email discussion FORUM with Guest Specialists; Donna Walker-Kuhne, Melanie Doheny and Marshall Cullen. Covers: Media, Promotional Materials, Grants, Openings, Craft, Bands, Pricing, Writing, Competitions and Websites.
An account of a major project undertaken by Sheffield Theatres Dec 98-00. The project investigates the importance of price sensitivity to young people, and that price was very often far from being the most important barrier to young peoples’ attendance at the arts.
Beat a Different Drum: a Handbook for Marketing Cultural Diversity in the Arts
A key outcome of Arts Queensland's Marketing Cultural Diversity Research Study, "Beat a Different Drum" is a step-by-step guide to marketing to culturally diverse audiences, and gives insight into strategies that have already been implemented by others.
Programming and marketing to youth audiences
This report documents the findings of Bronwen Fallens, a Churchill Fellow, who in 2002 undertook research into programming and marketing to youth audiences (18 – 35 years) within the international arts community (USA, Singapore, UK).
Making the most of your website
In 'Making the most of your website - How to optimise your website to attract and retain visitors' Vicki, who has headed marketing departments in Internet and arts organisations across three continents, talks about the important things you need to do to maximise the effectiveness of your website.
Surviving the culture change - new missions for the 21st century
In this thought provoking key note presentation Diane Ragsdale argues that the arts need to adapt to change and find relevance.
Let them play: practitioners push the boundaries of audience collaboration
Three artists joined mentor Jerry Yoshitomi to brainstorm the idea of interactivity with audiences. What emerged was a feast of ideas about working creatively with audiences. This case study captures the highlights.
A comprehensive guide to constructing messages and promotional campaigns for anyone working in the arts.