Fund development
Case study - Norwich Theatre Royal: friends scheme
Key to the success of Norwich Theatre Royal's Friends scheme is a determination to place Friends at the centre of what the theatre does and ensure Friends come first every time. Learn from their experience.
Arts marketing presentation - pricing strategies - summary
Simon Wellington summarises the main points from Tim Baker, from the UK-based Baker Richards Consulting, 'Pricing strategies for additional income generation'.
Meeting the collaboration challenge workbook
This workbook sets out processes to help your organisation prepare, plan and retain strategic alliances with businesses.
Jane Haley uncovers the devilish detail of Australian tax rules as they apply to gifts and donor programs. What are the practical implications of the ATO’s draft ruling TR 2004/D19 and how should this ruling be applied ‘at the coalface’ of donor programs?
Richard Radcliffe on legacies and bequests
Three informative background papers on legacies in the arts for Richard Radcliffe's 2006 Australian masterclass on bequests.
Philanthropy: donor development
Jane Haley, leads the Australia Business Arts Foundation’s Giving Program. Here she comments on the Australian philanthropic environment and shares her advice to arts organisations seeking to secure donations.
Mitre 10 and Landcare Australia
Case study outlining the successful cause related marketing relationship between Mitre 10 and Landcare Australia Limited.
Cause related marketing and the arts - Q & A
Hailey Cavill a leading consultant in Corporate Community Engagement discusses Cause Related Marketing and how an arts company can prepare for their CRM approach.
A summary of postings to a fundraising email discussion forum with guest specialists: Frankie Airey and Stephanie Ridgeway.
Cause related marketing: can the arts afford not to participate?
This paper discusses changes in the marketing landscape and the place of the arts in that landscape.
Cause related marketing - can it work for the arts?
This paper explores Cause Related Marketing, how it is different from sponsorship and how it can work as an approach for the arts. Also includes a helpful checklist of do's and don'ts.
Museum of Contemporary Art and Bimbadgen Estate Wines
Museum of Contemporary Art & Bimbadgen Estate Wines have formed an interesting and productive partnership over the past 3 years. This partnership, its objectives, leverage and returns, are discussed in detail.
Case study - Inspire Foundation
This case study gives an overview of successful fundraising in a not-for-profit organisation.
Sponsorship - cutting through the hype
"Sponsorship – Cutting through the hype" is an analytical look at the real return of sponsorship
A detailed overview of the funding and fundraising environment of Albury's HotHouse Theatre Company.
Practical analysis of the current competitive fundraising marketplace and discusses many examples that proved successful.
Tony Stacey, Director, Tony Stacey Management Consulting, based in South Australia was asked for his responses on fundraising for the art.
The message precedes the fund raising: thinking again about the meaning of public relations
Discusses issues surrounding contemporary fundraising in not-for-profit organisations. Highlights the importance of effective public relations.
Developing friends and customer loyalty schemes
Notes from the highly regarded Gateway Arts Industry Network training course "Developing Friends and Customer Loyalty Schemes".
Does the building of relationships lead to successful performing arts organisations?
Subsidised performing arts organisations might become more strategic if they apply a relationship marketing perspective to their audience development and membership initiatives, according to this recent academic paper.
Sponsorship - the how-to guide
This How-To will take you through the steps to first decide if you are in a position to embark on a sponsorship arrangement and will then provide guidelines and templates to assist you down that road.