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Auckland Theatre Company TXTU final report
Auckland Theatre Company TXTU final report
Author: Helen Bartle
Source Location: New Zealand
Copyright: Auckland Theatre Company
Year of Publication: 2006
Implementation
Source Location: New Zealand
Copyright: Auckland Theatre Company
Year of Publication: 2006
Implementation
The report outlines the rationale, strategy and outcomes of TXT2U, Auckland Theatre Company's pilot initiative designed to test the effectiveness of SMS or text message marketing in reaching the notoriously difficult market of 18 – 25 year olds.
References
| Author | Helen Bartle |
|---|---|
| Published | 2006 |
| ISBN/ISSN | N/A |
| Available in hard copy | No |
