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Pricing down for revenue growth: Welsh National Opera

Author: Tim Baker
Source Location: United Kingdom
Copyright: Tim Baker 2002
Year of Publication: 2002
Implementation / Strategic Thinking

Research has shown that price is not the most significant barrier to attendance and there is scope for price increases. However, WNO found that for current opera-goers, a decrease in price could encourage attendances.

References

Author	Tim Baker
Published	2002
ISBN/ISSN	N/A
Available in hard copy	No

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Pricing down for revenue growth: Welsh National Opera

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