Audience research made easy

Provides organisations with guidance and advice on how to conduct effective audience research and better understand audiences.

From informal observation to focus groups and questionnaires, this book explores creative ways to manage this essential marketing activity.

By focusing on the needs of the relatively small companies, this practical guide demonstrates how arts organisations of all sizes can carry out cost-effective audience research.

The publication consists of three modules, written by Sharron Dickman, and based on the valuable input of Woolcott Research and marketing consultant Judith James.

Audience research made easy was initiated by Arts Victoria and the Australia Council.

Copies are available to download from fuel4arts or Arts Victoria.