FULL HOUSE: turning data into audiences

This manual provides advice for arts organisations in building closer relationships with their audiences, drawing on information gleaned at crucial points in the transaction process - from website to box office and ultimately to concert hall or gallery.

Originally published as Boxing clever in 1993 by the Arts Council of Great Britain (now Arts Council England), this second edition, revised and expanded, was commissioned by the Australia Council for the Arts, with assistance from Arts Victoria, WA Department of Culture and the Arts, Arts SA, Arts Queensland and Arts NT.

It follows on extensive research by Tim Roberts (Australia) and Roger Tomlinson (UK), plus a series of in-depth interviews undertaken across Australia in June 2005.

A sample of the first two chapters is available to download below.

How to purchase a copy of Full House: turning data into audiences

FULL HOUSE can be purchased for $24.95 from ARTS Australia.  Please order your copy through the ARTS Australia website or email info@artsoz.com.au for more information.