Marketing strategies for arts organisations

Provides arts organisations with easy to follow instructions for developing effective marketing strategies.

It is the first in a set including;

Introduction

Part 1: Aligning your marketing strategy with the broader vision, mission and goals of your organisations

• Critical success factors
• SWOT analysis
• Growth strategies
• Vision, mission, goals & objectives 

Part 2: Reviewing your competition and defining your target markets

• Audience development
• Who are our competitors? Which market are we really competing in?
• Target segments 

Part 3: Developing your marketing strategy

• Portfolio analysis
• Marketing instruments
• Marketing strategy

Part 4: Toolbox

• Generating new ideas
• References and resources