Arts marketing: the pocket guide

Produced in partnership with the Centre for Professional Development, this handy pocket guide to arts marketing contains the tips and tools you need to start thinking clearly about marketing yourself or your organisation.

The pocket guide will help answer your questions about:

• writing an effective marketing program
• determining audience needs and identifying markets
• writing an effective marketing plan
• analysing and pricing your core product or service
• communication with the marketplace
• advertising and promotion
• using and handling the media
• direct marketing
• merchandising
  
• relationship marketing.