Audience impact survey - measuring artistic vibrancy
| Organisation | Australia Council for the Arts |
|---|---|
| Contact | Tandi Williams |
| Position | Research Analyst |
| t.williams@australiacouncil.gov.au | |
| Website | http://www.australiacouncil.gov.au/research_hub |
| Other organisations or people involved | Alan Brown, WolfBrown Kevin Du Preez, Project Manager, Australia Council Tim Roberts, ARTS Australia State Theatre Company of South Australia (STCSA) Tasmanian Symphony Orchestra (TSO) |
| Objectives | To develop a tool to enable arts organisations to measure the intrinsic impacts of a live performance on their audience. |
| Research questions | • To what extent are audiences impacted by a performance in terms of: - Captivation - Intellectual stimulation - Emotional resonance - Aesthetic growth - Social bonding • How does an audience’s ‘readiness to receive’ influence intrinsic impact? • How to post-performance behaviours influence intrinsic impact? • What are the relationships between other audience characteristics and intrinsic impact? • How can arts organisations use the above information to reflect on their artistic vibrancy? |
| Methodology | • Initiation of partnerships with two pilot organisations: - State Theatre Company of South Australia (STCSA) - Tasmanian Symphony Orchestra (TSO) • Development of questionnaires for classical music and one for theatre, based on Alan Brown’s study ‘Assessing the Intrinsic Impacts of a Live Performance – Commissioned by 14 major University Presenters in the US’ • Adaption of the survey protocols for the Australian context – including 2 x workshops with the two pilot organiastions (STCSA and TSO). • 2 x focus groups to test the questionnaires with members of the audience • Administration of survey at: - 7 TSO concerts - 11 STCSA performances of 2 productions Both online and paper formats were piloted • Analysis of results – including quantitative and qualitative data • Workshop of results with TSO and STCSA, brainstorming different uses of the information • Refinement of survey protocols on the basis of statistical analysis • Development of guidelines for use of the tool by other organisations in future. |
| Status | In progress |
| Web Links | http://www.australiacouncil.gov.au/resources/reports_and_publications/subjects/arts_sector/artistic_vibrancy_reflection_kit |
| Project start date | Apr 2010 |
| Project completion date | Jun 2011 |