Research projects

Creative Employment Mapping Program

Organisation ARC Centre of Excellence for Creative Industries & Innovation (CCi)
Contact Peter Higgs
Position Senior Research Fellow
Email p.higgs@qut.edu.au
Website https://wiki.qut.edu.au/display/cemp/Home
Objectives 1. To more accurately and consistently measure the employment and economic impact of those in Creative Employment across the economy by applying the CCI Creative Trident methodology to official census data.

2. Accumulate a range of census based employment data from 1991 onwards to provide a statistical resource that can readily be use to analyse data from new census periods, from new locations such as the UK or New Zealand, or at finer geographic scale such as comparisons between states.
Research questions 1. Better understand the patterns of creative employment - creative professionals employed across the economy as well as other occupations that are employed within creative businesses.
Previous approaches had significant difficulty in being able to consistently measure the impact of the diversity within Creative Employment.

2. How are the patterns in creative employment changing over time?

3. Can meaningful comparisons be made between the levels and growth in creative employment between different countries, states or cities?
Methodology CCI developed the Creative Trident methodology to better understand the patterns of creative employment - creative professionals employed across the economy as well as other occupations that are employed within creative businesses. Previous approaches had significant difficulty in being able to consistently measure the impact of the diverse activities, services and products within the Creative Economy. The Creative Trident methodology is a relatively simple metric utilising national employment and mean income datasets to generate new insights into the patterns of creative employment and its contribution to the economy. In collaboration with various government agencies the methodology has now been applied to Australian, UK and NZ employment data. CCI established the Creative Economy EvidenceBase in 2004 - a statistics repository that was needed to manage and analyse a diverse range of very large employment datasets that spreadsheets could not effectively handle.

The EvidenceBase not only stores the data but also enables authorised users to access and analyse the data they want online. Central to the strategy of the evidence base is that every set of data is linked to the appropriate standard classification hierarchies and customised definitions of cultural and creative segments and subsegments. This significantly improves the consistency and reliability of the datasets and improves the ability of researchers to re-use the data.
Status In progress.
Project start date Jan 2006
Project completion date Jun 2013
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