Research projects

Loyalty to arts brands

Organisation Deakin University
Contact Dr Paul Harrison
Position Senior Lecturer, Consumer Behaviour
Other organisations or people involved Dr Nicole Hartley, University of Technology, Sydney; Dr Marta Massi, Lumsa University, Rome, Italy.
Objectives Examining the nature and characteristics of loyalty to arts brands amongst arts consumers.
Status In progress
Project start date Jan 2006
Project completion date Dec 2009
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