Marketing
Arts branding
Dec 2008
An international examination of arts and cultural brands, investigating branding strategies in Australia, Europe and North America....
Loyalty to arts brands
Dec 2009
Examining the nature and characteristics of loyalty to arts brands amongst arts consumers....
Reimagining the brand: postmodernism and cultural brands
Dec 2010
The traditional interpretation of a brand, and the means by which an organisation communicates its brand, might be considered a product of a modernist managerial paradigm, with its ...
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