Selling the performing arts: identifying and expanding audiences for music, dance and theatre

Identifies attendance patterns for music, theatre and dance and recommends strategies to expand existing audiences.

Selling the performing arts was commissioned by the Australia Council and prepared by Woolcott Research Pty Ltd, and is intended to assist a wide range of performing arts and music organisations throughout Australia.

Author Woolcott Research Pty Ltd
Year 1999
ISBN/ISSN 0 642 47212 2
Hard copy available? Yes
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