Guess who's going to the gallery?

Guess Who’s Going To The Gallery? was a three-year strategic initiative to conduct the first ever state-wide, standardised survey of museum and gallery visitors in NSW

The strategic audience development study was conducted by Museums & Galleries NSW with support from the Australia Council for the Arts.

The results were launched by The Hon. Virginia Judge M.P. B.Ed., Minster for the Arts at the Australia Council on Friday 28 January 2011.

The report brings together over 7,000 responses from 41 galleries across NSW collected between 2007 & 2010.

Key findings

The research reveals that if you have 10 people standing in front of an artwork in a public gallery, it is likely that:

At least one will speak a language other than English at home
At least two will be tourists
Two will be under 35 and at least three aged between 35-54
Four will be from a household earning less than $40,000 and only two of them will be from a household earning more than $80,000
At least five will live within the gallery’s local government area
At least five will work (full or part time) and two will be retired
Two will have finished secondary level schooling
Two will have a post graduate degree
Five will have been to that gallery more than four times in the past two years, but for three of them, it will be their first visit
Two will have come with their partner, three by themselves, with the others coming with family and/or friends
Almost all of them will have rated their visit as “Good” or “Terrific”.