National Crowdfunding Roadshow Resources
The National Crowdfunding Roadshow was a nine-city series of seminars to explore the opportunities in crowdfunding for cultural and creative projects.
In late July and through August Caroline Vu of the Artsupport Australia team and Elliott Bledsoe, Digital Content Officer of the Australia Council travelled to the capital cities and Western Sydney to present seminars to the arts and cultural sector about crowdfunding.About crowdfunding and the Roadshow
In 2011, 'the crowd' pledged almost $1.5 billion to projects on crowdfunding platforms across the world. Arts and culture have proved a perfect fit for crowdfunding campaigns. Raising small donations from growing online audiences can be a quick and cost effective choice. After her recent successful campaign, singer and musician Amanda Palmer described crowdfunding as "the future". So why are there still so many campaigns on crowdfunding platforms that fail to reach their goal?
The Australia Council for the Arts, led by its philanthropic arm, Artsupport Australia, embarked on a national strategy to explore the opportunities in crowdfunding for cultural and creative projects in 2012. This page puts all of the resources we created as part of the Roadshow together into one place.
Resources
Video
This video is an abridged recording of the final Crowdfunding Seminar held at Switch Digital Arts Centre at Information & Cultural Exchange on Tuesday 28 August 2012.
You can view the video in the embedded frame below. Other view options below the frame.
View on Vimeo
Downloads
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Minute markers
To help you identify which parts of the video are useful for you, we have created this handy chart that marks where in the video different topics are discussed.
| Time stamp | Topics |
|---|---|
| 0:00 | Introduction and background to Australia Council strategy |
| 1:41 | Outline of strategy |
| 3:45 | The concept of crowdfunding |
| 6:24 | Crowdfunding’s point of difference |
| 9:02 | Outline of commissioned research |
| 13:17 | Outline of case studies – Amanda Palmer and Emerging Writers’ Festival |
| 14:55 | Stage 1 – The Plan |
| 15:23 | The project budget |
| 19:57 | The timeframe |
| 21:04 | Case studies – Amanda Palmer and Emerging Writers’ Festival |
| 22:28 | Factors to consider when choosing a platform |
| 26:10 | Rewards |
| 29:48 | Case studies – Amanda Palmer and Emerging Writers’ Festival |
| 31:41 | Setting reward levels |
| 34:09 | Stage 2 – The Ask |
| 37:36 | The video |
| 39:03 | Research before the launch |
| 40:03 | Stage 3 – The Spread |
| 42:10 | Social media game plan |
| 44:50 | Updates |
| 46:57 | Assembling the campaign team |
| 47:49 | Case study – Fee Plumley |
| 48:43 | Getting your project to trend |
| 50:21 | Tips for getting funded in the last few days |
| 52:16 | When you make it |
| 54:09 | If you don’t make it |
| 55:19 | End |
Slides
We have also provided the slides from the presentation as a PDF. This set of slides can be viewed in an embedded frame below (we recommend using the 'view in fullscreen' viewing option). Other view option are below the frame.
Notes
Because the slide set are mainly images, we have provided comprehensive notes to supplement the slides. These can also be viewed in an embedded frame below (we recommend using the 'view in fullscreen' viewing option). Other view options are below the frame.
View on ScribdDownload as PDF (129KB)
Research
Before embarking on the Roadshow, the Australia Council and Artsupport Australia commissioned research undertaken by the Queensland University of Technology's Creative Industries Faculty to identify barriers and motivations associated with pledging to crowdfunding campaigns. A research snapshot is available from this research.
View the research
Links
Crowdfunding platforms
This is not an exhaustive list. It lists the five platforms discussed in the Roadshow.
Media
- How to stand out with the crowd by Cameron Peg, The Australia, 24 April 2012
- Evenings with Dominic Knight, 702 Sydney, 19 July 2012
- Friends with money by Garry Maddox, Sydney Morning Herald, 4 August 2012
- Afternoons, ABC Canberra, 27 April 2012
- Crowdfunding builds arts support by Emily Mogran, WA Business News, 29 August 2012
- ABC News, Australia Broadcasting Corporation, 5 August 2012
The seminars
Sydney seminar
Date and time: 5.30–7.30pm, Monday 30 July 2012
Venue: The Opera Centre, 480 Elizabeth Street, Surry Hills (map)
Canberra seminar
Date and time: 5.30–7.30pm, Tuesday 31 July 2012
Venue: Canberra Contemporary Art Space, 55 Ainslie Avenue, Braddon (map)
Melbourne seminar
Date and time: 5.30–7.30pm, Wednesday 1 August 2012Venue: State Library of Victoria, 328 Swanston Street, Melbourne (map)
Brisbane seminar
Date and time: 5.30–7.30pm, Thursday 2 August 2012
Venue: Metro Arts, 109 Edward Street, Brisbane (map)
Darwin seminar
Date and time: 4.00–6.00pm, Monday 13 August 2012
Venue: Vibe Hotel Darwin Waterfront, 7 Kitchener Drive, Darwin (map)
Perth seminar
Date and time: 5.30–7.30pm, Tuesday 14 August 2012
Venue: Space Cubed, Rear Ground Floor, 45 St Georges Terrace, Perth (map)
Adelaide seminar
Date and time: 5.30–7.30pm, Wednesday 15 August 2012Venue: Nexus Multicultural Arts Center, Morphett Street (enter via North Terrace), Adelaide (map)
Hobart seminar
Date and time: 5.30–7.30pm, Thursday 16 August 2012
Venue: Baha'i Centre of Learning, 1 Tasman Highway, Hobart (map)
Western Sydney seminar
Date and time: 6.30–8.30pm, Tuesday 28 August 2012
Venue: Switch Digital Arts Centre, 8 Victoria Road, Parramatta (map)