What's my plan? A guide to developing arts marketing plans
This step-by-step guide provides useful information on how to develop arts marketing plans.
What's my plan? A guide to developing arts marketing plans also aims to demystify marketing planning and make your road to success a bit easier.
It is the third in a set including;
- Marketing strategies for arts organisations;
- Who's my market? A guide to researching audiences and visitors in the arts; and
- What's my plan? A guide to developing arts marketing plans
Contents
Section 1
Reviewing the basics - the who? what? when? and why? of marketing
- The who? Arts marketing in Australia
- The what? Reviewing the principles of marketing
- The when? Planning when to plan
- The why? The benefits of planning
Section 2
Setting the scene - understanding your environment
- Understanding the world around you
- Understanding the buyers
- Understanding your own situation
- Setting your sights and direction
Section 3
Choosing your goals - information for decision-making
- Filling in your information gaps
- Understanding the marketing mix
- Promotions
- Assessing your resources and developing your ideas
Section 4
Making it happen - implementing your plans
- Putting it in writing
- Your action plan
- Measuring success
Related Media
- Entire document (PDF file - 1.1 MB)
- Section 1 (PDF file - 137.2 KB)
- Section 2 (PDF file - 298.5 KB)
- Section 3 (PDF file - 291.0 KB)
- Section 4 (PDF file - 152.7 KB)
- Appendices (PDF file - 37.7 KB)