Management
Speaker Series presentation - David Snead
27 April 2010
This presentation shows the benefits of a multi-year program of research, giving guidance on a number of aspects of ‘brand’ when it comes strategic and tactical marketing, communications, and programming - where each component builds on the other to produce dramatic cumulative results.
Making the most of your website
28 October 2008
In 'Making the most of your website - How to optimise your website to attract and retain visitors' Vicki, who has headed marketing departments in Internet and arts organisations across three continents, talks about the important things you need to do to maximise the effectiveness of your website.
Marketing Summit 2008: video Diane Ragsdale - keynote
11 September 2008
In this entertaining presentation Diane Ragsdale argues that the arts need to find a way to adapt to change and find relevance.
Marketing Summit 2008 - workshop summaries
11 September 2008
These five snappy summaries round-up the main points from the 2008 Arts Marketing Summit workshops from marketing to women to maximising your online presence.
Arts Marketing keynote address - surviving the culture change - commentary
11 September 2008
This commentary by Simon Wellington on Diane Ragsdale's keynote address at the Arts Marketing Summit summarizes the core of Ragsdale message: "that the future of the arts lies not solely with internal preoccupations of self-worth, but within a greater existential examination of “why are we really here”?"
Arts Marketing presentation - ADVICE - summary
11 September 2008
Michaela Coventry's summary of Kim Hanna and Merryn Carter from the Australia Council's presentation of an update on the ADVICE project, a new rollout of Vital Statistics; a data collection tool.
Where there's smoke...
10 September 2008
With or without ‘hard’ infrastructure, regional communities can make an impact on their situation by using cultural tourism, argues Nat Trimarchi.
Two steps back from an Ersatz cultural rendition
10 September 2008
In this paper, presented at the 2001 Museums Australia (Qld) National Conference, Nat Trimarchi argues that enterprises operating successfully in the cultural tourism space share a tangible connection with a community, and look to artists rather than to the display makers to interpret product.
Developing friends and customer loyalty schemes
10 September 2008
Children (0-12) & families as audiences
10 September 2008
This is an edited transcript of a panel discussion on research, programs and positioning of work targeted at children aged 0-12 held at the Youth Audience Development Forum, Adelaide, Australia on 21 March 2003.
You are viewing: Page 1 of 2
Search
Filter your search by artform, subject or content type.
Browse
Click on the buttons below to view Management resources by category.
View research and analysis materials View how-to-guides View multimedia materials View official publications