Management
Marketing Summit 2008 - workshop summaries
11 September 2008
These five snappy summaries round-up the main points from the 2008 Arts Marketing Summit workshops from marketing to women to maximising your online presence.
Arts Marketing keynote address - surviving the culture change - commentary
11 September 2008
This commentary by Simon Wellington on Diane Ragsdale's keynote address at the Arts Marketing Summit summarizes the core of Ragsdale message: "that the future of the arts lies not solely with internal preoccupations of self-worth, but within a greater existential examination of “why are we really here”?"
Arts Marketing presentation - pricing strategies - summary
11 September 2008
Simon Wellington summarises the main points from Tim Baker, from the UK-based Baker Richards Consulting, 'Pricing strategies for additional income generation'.
Arts Marketing presentation - ADVICE - summary
11 September 2008
Michaela Coventry's summary of Kim Hanna and Merryn Carter from the Australia Council's presentation of an update on the ADVICE project, a new rollout of Vital Statistics; a data collection tool.
21st Century Arts Conference - McIntyre's museums and galleries clinics
11 September 2008
Andrew McIntyre led clinics for the museums and gallery sectors during the Creative New Zealand 21st Century Arts Conference.
21st Century Arts Conference - top 10 takeaways
11 September 2008
At the inaugural 21st Century Arts Conference in New Zealand arts managers came together to learn how to find and attract audiences
Sioban Tuke: Individual branding in theatre
10 September 2008
As casting director for Melbourne Theatre Company, Sioban Tuke talks about the impact of having some of Australia’s biggest names in theatre and film, such as Rachel Griffith and Geoffrey Rush, work with the company.
Melbourne Fringe brand presentation
10 September 2008
This is the brand presentation and publicity material developed for the 2003 Melbourne Fringe Festival by Cornwell.
Melbourne Fringe Festival: integrated marketing - a festival approach
10 September 2008
This case study highlights the highly successful approach to marketing and particularly PR by Melbourne Fringe Festival for their 2003 program.
Incorporating marketing planning into the management of arts organisations
10 September 2008
In this article, Heath McDonald looks at the argument surrounding the application of marketing to arts organisations, and the question “How can arts organisations, particularly small ones, successfully incorporate marketing into their overall business model?”.
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