07 October 2011
Connecting:// arts audiences online explores how arts organisations can use the internet to build audience engagement and drive attendance. It highlights key opportunities for arts organisations to enhance audience engagement online.
31 May 2011
Get Reading 2010 commissioned market research into Australians’ reading habits.
29 March 2011
Market Development commissioned Justin Macdonnell (Anzarts) in late 2010 to write the APAM scoping study. The scoping study aims to inform future directions and priorities for APAM.
22 June 2010
These reports were commissioned in 2004 to assess what is currently being done, and what needs to be done, to increase access to the performing arts and museums & galleries in Australia for people with a disability.
27 April 2010
This presentation shows the benefits of a multi-year program of research, giving guidance on a number of aspects of ‘brand’ when it comes strategic and tactical marketing, communications, and programming - where each component builds on the other to produce dramatic cumulative results.
01 December 2008
The writer's guide to making a digital living was developed through the Australia Council's Story of the Future project in 2008 to explore the craft and business of writing in the digital era.
01 November 2008
Around 950 people met in Alice Springs from 3-5 October 2008 for Regional Arts Australia's sixth biennial conference, art at the heart. The central focus of the conference was artistic and cultural exchange and cross-cultural collaboration between Indigenous and non-Indigenous artists and cultural workers in regional and remote contexts.
30 October 2008
This report documents the findings of Bronwen Fallens, a Churchill Fellow, who in 2002 undertook research into programming and marketing to youth audiences (18 – 35 years) within the international arts community (USA, Singapore, UK).
28 October 2008
In 'Making the most of your website - How to optimise your website to attract and retain visitors' Vicki, who has headed marketing departments in Internet and arts organisations across three continents, talks about the important things you need to do to maximise the effectiveness of your website.
29 September 2008
A comprehensive guide to email promotion for anyone working in the arts.