Marketing
Connecting:// arts audiences online
07 October 2011
Connecting:// arts audiences online explores how arts organisations can use the internet to build audience engagement and drive attendance. It highlights key opportunities for arts organisations to enhance audience engagement online.
Get Reading! 2010 campaign research
31 May 2011
Get Reading 2010 commissioned market research into Australians’ reading habits.
The Australian Performing Arts Market (APAM) scoping study
29 March 2011
Market Development commissioned Justin Macdonnell (Anzarts) in late 2010 to write the APAM scoping study. The scoping study aims to inform future directions and priorities for APAM.
Access and audience development in Australia
22 June 2010
These reports were commissioned in 2004 to assess what is currently being done, and what needs to be done, to increase access to the performing arts and museums & galleries in Australia for people with a disability.
art at the heart: conference report
01 November 2008
Around 950 people met in Alice Springs from 3-5 October 2008 for Regional Arts Australia's sixth biennial conference, art at the heart. The central focus of the conference was artistic and cultural exchange and cross-cultural collaboration between Indigenous and non-Indigenous artists and cultural workers in regional and remote contexts.
Programming and marketing to youth audiences
30 October 2008
This report documents the findings of Bronwen Fallens, a Churchill Fellow, who in 2002 undertook research into programming and marketing to youth audiences (18 – 35 years) within the international arts community (USA, Singapore, UK).
Marketing Summit 2008 - workshop summaries
11 September 2008
These five snappy summaries round-up the main points from the 2008 Arts Marketing Summit workshops from marketing to women to maximising your online presence.
Arts Marketing presentation - pricing strategies - summary
11 September 2008
Simon Wellington summarises the main points from Tim Baker, from the UK-based Baker Richards Consulting, 'Pricing strategies for additional income generation'.
Cause related marketing: can the arts afford not to participate?
10 September 2008
This paper discusses changes in the marketing landscape and the place of the arts in that landscape.
The message precedes the fund raising: thinking again about the meaning of public relations
10 September 2008
Discusses issues surrounding contemporary fundraising in not-for-profit organisations. Highlights the importance of effective public relations.
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