Marketing

Get Reading! 2010 campaign research

31 May 2011

Get Reading 2010 commissioned market research into Australians’ reading habits.


The Australian Performing Arts Market (APAM) scoping study

29 March 2011

Market Development commissioned Justin Macdonnell (Anzarts) in late 2010 to write the APAM scoping study. The scoping study aims to inform future directions and priorities for APAM.


Access and audience development in Australia

22 June 2010

These reports were commissioned in 2004 to assess what is currently being done, and what needs to be done, to increase access to the performing arts and museums & galleries in Australia for people with a disability.


art at the heart: conference report

01 November 2008

Around 950 people met in Alice Springs from 3-5 October 2008 for Regional Arts Australia's sixth biennial conference, art at the heart. The central focus of the conference was artistic and cultural exchange and cross-cultural collaboration between Indigenous and non-Indigenous artists and cultural workers in regional and remote contexts.


Programming and marketing to youth audiences

30 October 2008

This report documents the findings of Bronwen Fallens, a Churchill Fellow, who in 2002 undertook research into programming and marketing to youth audiences (18 – 35 years) within the international arts community (USA, Singapore, UK).


Marketing Summit 2008 - workshop summaries

11 September 2008

These five snappy summaries round-up the main points from the 2008 Arts Marketing Summit workshops from marketing to women to maximising your online presence.


Arts Marketing presentation - pricing strategies - summary

11 September 2008

Simon Wellington summarises the main points from Tim Baker, from the UK-based Baker Richards Consulting, 'Pricing strategies for additional income generation'.


Cause related marketing: can the arts afford not to participate?

10 September 2008

This paper discusses changes in the marketing landscape and the place of the arts in that landscape.


Two steps back from an Ersatz cultural rendition

10 September 2008

In this paper, presented at the 2001 Museums Australia (Qld) National Conference, Nat Trimarchi argues that enterprises operating successfully in the cultural tourism space share a tangible connection with a community, and look to artists rather than to the display makers to interpret product.


Does the building of relationships lead to successful performing arts organisations?

10 September 2008

Subsidised performing arts organisations might become more strategic if they apply a relationship marketing perspective to their audience development and membership initiatives, according to this recent academic paper.


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