Austrade China-Korea Publisher Visits 2017

Expressions of interest for this opportunity is now closed.

Amount:   $3,000

Notification:   Mid-April 2017

About the opportunity

Expressions of Interest are invited from Australian publishers, rights managers, and/or literary agents, to participate in a delegation to research market opportunities for authors and publishers in China and Korea. Austrade Korea and Austrade China will organise a tailored 2-day program in each country, which will include meetings with publishers, market briefings, bookstore visits, and networking events in Beijing and Seoul, from 7-14 June 2017.

Nerrilee Weir, Senior Rights Manager at Penguin Random House Australia, will lead the delegation of four participants. On behalf of the Australia Council, Austrade and the Australian Publishers Association (APA), Nerrilee has lead the Australian presence at the Taipei International Book Exhibition for the past ten years and has extensive experience in both the Chinese and Korean markets.

Nerrilee has been a member of the Visiting International Publishers Program Committee; the APA’s Rights and Export Committee; the Export Expert Reference Group of the Book Industry Collaborative Council; and was also the Chair of Market and Audience Development at the Australia Council.

What this program offers you:

  • Increased knowledge of the Chinese and Korean publishing industry, including information on current and future trends, and the barriers and opportunities for Australian authors and publishers in these markets.
  • Formal introductions and tailored individual meetings to Chinese and Korean publishing houses pre-arranged by Austrade in China and Korea.
  • Enhanced networks with writers’ festival directors, authors, agents and publishers through a series of networking events (including formal and social occasions).
  • Capacity to share knowledge with the wider Australian publishing industry through a variety of feedback mechanisms e.g. industry forums or panel discussions, festival events, articles and/or interviews in relevant industry publications, and via social media.

For further details, please view the Austrade mission flyer here.

Program Itinerary:

7 June (Wed)  Arrive in Seoul (NB: 6 June is a public holiday in Korea)

8 - 9 June (Thu - Fri)  Seoul program

10 - 11 June (Sat - Sun)  Transit to Beijing

12 - 13 June (Mon - Tue)  Beijing program

14 June (Wed)  Depart

What costs are covered as part of the delegation?

Australia Council support includes:

  • $3,000 towards your travel and accommodation costs*
  • Your attendance at number of the networking events

Successful applicants will need to cover all other costs including but not limited to:

  • $2,750 for the Austrade fee per participant, which includes:
    • In-depth market briefings on the Chinese and Korean publishing industries
    • Promotion of the Australian delegation to Chinese and Korean publishers respectively, through local industry associations, SNS, individual contacts etc.
    • Arrangement of a full-day schedule of tailored one-on-one business meetings (approx. 30min each) with local publishers and agencies in both cities
    • Organisation of visits to major publishers and book stores in both cities
    • Provision of interpretation assistance upon request
    • Follow-up on all enquiries and potential business opportunities
  • Accommodation for the duration of the trip*
  • Living away from home allowances and costs
  • Incidental costs such as room service and internet
  • Ground transport to and from the airport of your departure and arrival cities
  • Ground transport for all non-program activities

Austrade will provide successful applicants with a service proposal to secure your place in the delegation. Austrade will invoice successful applicants directly, and payments are due before the event and upon completion of the acceptance letter.

Please also note that each participant may be eligible to apply for Austrade’s EMDG (Export Market Development Grant) to receive reimbursement for your export promotion activities/ marketing and promotion costs associated with this delegation. For more information contact Austrade directly on 13 28 78.


Please check the general eligibility requirements on the Australia Council website.

Selection Criteria

You are required to respond to the following selection criteria:

1.     Impact of the opportunity

Industry advisers will assess the impact of the opportunity for the individual, group, organisation, and/or work represented. They may consider one or more of the following:

  • How the opportunity will strengthen your capacity as an arts professional and/or organisation to deliver your international goals;
  • How the opportunity delivers on your international goals; and
  • The relevance and timeliness of the proposed opportunity in delivering your international goals.

2.     Market readiness

Industry advisers will consider the market readiness of the individual. They may consider:

  • How being at this event will consolidate and increase your target contacts and partnerships; and
  • How you define the potential of your work at this international event.

Supporting material

No supporting material is required. Please note that you will be unable to attach supporting material to your online application. 

You are not required to submit a budget with your expression of interest.

Selection process

Industry advisers will consider expressions of interest according to the selection criteria above and make recommendations to the Australia Council.

You will be informed of the outcome of your Expression of Interest by mid-April 2017.

How to submit an Expression of Interest

Click on the ‘Submit an EOI’ button at the bottom of this page. Expressions of interest must be submitted via the Australia Council’s online system. To apply in the online system, please click on ‘Grants & Grant Reporting’ and choose ‘Expressions of Interest (EOI)’.

Note, this is an expression of interest and not a grant application. It does not count as an application to the Australia Council Grants Program. 


To discuss your Expression of Interest, please contact Karen Le Roy, Project Officer, International Projects on 02 9215 9054 or

This program is delivered in partnership with the Australian Publishers Association (APA) and The Australian Trade and Investment Commission (Austrade).

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