Maker to Manufacturer to Market

MMM was established in 2005 as a strategic initiative by the Australia Council's visual arts board. Based on findings from the Throsby report, Don’t give up your day job, the program encourages Australian designers to commercialise a prototype product, take it to market and earn income.

To date, ten Australian designers have received $30,000 each to develop their design prototype and take it to market. Recipients include designers from a diverse range of product areas including graphic wallpaper, coat and hat racks, tableware, and street furniture.

Recent studies have shown that only a small section of designers successfully interface with local manufacturers and the market. The MMM initiative aims to increase the engagement of Australian designers with the manufacturing sector, resulting in the production of more innovative products being released into the local and global markets.