ADVICE - Providing audience and visitor insights

ADVICE is an online project providing arts organisations and venues with greater insights into their audiences.

Using leading international customer data analysis software, ADVICE gives participating companies access to sector-wide and their own sales data, market analysis and audience information.

The Australia Council for the Arts, in partnership with state and territory arts agencies and the Australia Business Arts Foundation, is providing more than $2 million for the next three years to support 150 arts organisations to participate in the project.

We hope to bring 50 arts organisations into the system in 2008, and grow the number of participants to 150 organisations in 2010.

All Australian arts organisations and venues are welcome to discuss joining ADVICE by contacting national project manager Merryn Carter on phone 0414 766 173 or email m.carter@australiacouncil.gov.au.