Arts a bigger tourism drawcard than wineries, casinos or sport

    17 December 2019

    State Opera South Australia’s Carmen in Victoria Square. Credit: Soda Street Productions.

    In November 2018, the Australia Council published new research showing the arts are increasingly on the itinerary for visitors to Australia. International Arts Tourism: Connecting cultures highlights the growing potential for the arts to drive and support tourism activity. 

    The research shows that arts tourist numbers grew by 47% between 2013 and 2017, a higher growth rate than for international tourist numbers overall (37%). Visitors to Australia are more likely to engage with arts (43%) than to visit wineries (13%), casinos (12%) or attend organised sporting events (6%). 

    The Council used the research in our response to Austrade’s Beyond Tourism 2020 consultation. We asserted that arts and culture should prominently feature in Australia’s tourism strategy, including investment in Australian arts and artists.

    Related content

    International Arts Tourism: Connecting cultures
    Arts engage international visitors with the uniqueness, depth and diversity of Australian culture, support local economies and share Australian stories and perspectives with the world.
    Read More

    Investing in the arts to increase Australia’s soft power
    Artists are among Australia’s greatest assets for ‘standing out’ in an international context and Australia’s position of influence is increasingly impacted by the attractiveness of our culture.
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    Learn more about Domestic Arts Tourism: Connecting the country. 

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