Haiku Hands press shot. Credit: Melissa Cowan.
Australian music exports are increasing and delivering substantial economic and cultural benefits to the nation.
The growing international activity and success of Australian music artists has seen revenue from overseas royalties collected by APRA AMCOS double in the past five years.
Overall, the combined annual export income of Australian artists, music publishers and record labels is estimated to be approximately $195 million.*
Successful music exporters across all career levels require support and assistance to realise their export strategies. Relatively modest investments from government and industry have a powerful multiplying effect.* An Australia Council project grant supported all‑female electro-rave-pop act Haiku Hands to undertake a 16 date tour across the UK and Europe in October‑November 2018 to continue to build ties with the music industry and international audiences. Headline shows built on existing demand and developed their fanbase, and larger festival performances gave them access to an established audience, acting as an invaluable entry point into the wider European music market.
* Australia Council 2019, Born Global: Australian music exports. A summary by the Australia Council for the Arts.
|Born Global: Australian music exports
This project investigates the cultural and economic value of Australian music exports. It is the first methodological study of how Australian artists are developed internationally through government and industry programs.
|Investing in the arts to increase Australia’s soft power
Artists are among Australia’s greatest assets for ‘standing out’ in an international context and Australia’s position of influence is increasingly impacted by the attractiveness of our culture.
Learn more about the Contemporary Music Touring Program.