2014 Marketing Summit - The Art of Connectivity

The 2014 Marketing Summit was held on 30 June and 1 July in Hobart, Tasmania.
The 2014 Marketing Summit was held on 30 June and 1 July in Hobart, Tasmania.

The 10th annual Marketing Summit of the Australia Council took place over two days in two incredible Hobart venues – the Baha'i Centre of Learning and MONA - where the Summit had exclusive access.

In the tradition of the Australia Council Marketing Summit the two days provided arts marketers the opportunity to connect with colleagues and leaders in the sector.

Keynote speakers at the Summit included Kieran Flanagan, CCO of The Impossible Institute, and Jo Verrent, a Senior Producer at UNLIMITED. Kieran explored the trends and connections  that drive the changes in our community, values, technology and our marketplace. While Jo focused on diversity and the importance of marketers responding to their audiences. Arts Access Australia CEO Emma Bennison joined Jo to continue the conversation about diversity and to highlight some of the great work being done in the arts in Australia.

The Summit also welcomed Tom Uglow, Creative Director of Google, who explored the connections between arts audiences and technology, looking at what the future may hold.

Lively panel discussions with Scott Ward, CEO of Digital Infusions, Jane Huxley of Pandora and Gary Peace, Head of Planning at ZenithOptimedia showcased the digital platform and its many possibilities for connecting to audiences – brought to life by case studies of strategic content and creative innovation in the digital space.

Download some of the Summit's key presentations below:

Day 1

Tony Grybowski, CEO, Australia Council for the Arts.

Kieran Flanagan, CCO The Impossible Institute.

Gary Peace, Head of Planning, ZenithOptimedia.

Jon Mamonski and Chris Bryan, GPAC.

Jenna Williams, Footscray Community Arts Centre, Marketing and Communications Coordinator.

Rachel Smities, Manager Research and Evaluation.

Jo Verrent, Senior Producer, UNLIMITED.

Day 2

Tom Uglow, Creative Director, Google.

Megan Brownlow, Executive Director, PwC.

Scott Brewer, CTO and Co-Founder, Art Processors.

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