2016 Marketing Summit: Valuing the Arts


Theme: Valuing the Arts
Location:  National Wine Centre, Tandanya Arts Centre and Published Arthouse. Adelaide.
Date: Thursday 9 and Friday 10 June 2016

Marketing Summit 2016 explored the theme – Valuing the Arts.  Never before has there been a more important time to celebrate the value of our great arts and artists, from all over the world and from our many and varied cultures.

The arts offer their audiences experiences that they value. This Summit connected these values, the experiences, the audiences and the work of arts marketers and administrators.

The 2016 Marketing Summit schedule can be accessed here.


Lisa Slade, Elizabeth Old, Sergio Brodsky and Nakkiah Lui
After Wendy Were's welcome address, our opening panel discussion is also now available for viewing. Facilitated by James Valentine, this conversation delves into why artists should not undermine the value of their work, and suggests that ideas are our greatest currency. For more insights from panellists Lisa Slade, Elizabeth Old, Sergio Brodsky and Nakkiah Lui, see the full discussion here: What values do we look for in the arts?

Do you know which is the best social media platform for capturing stories in chronological order? Many of our delegates are eager to relive Sean Callanan's very practical advice about how your organisation can get the most out of Facebook, Instagram and Snapchat.

Watch his presentation here and search for auscouncilarts on Snapchat to stay up to date with our very own stories (follow us by 5pm tomorrow to view the story of "Marketing Summit 2016 Day One").

Sean Callanan

Alli Houseworth

Marketing Summit 2016 was privileged to host the very knowledgeable and passionate Alli Houseworth, founder and chief strategist at Method 121.

How do you activate a foyer audience? And why would you? Alli took us on a journey through some clever and inspiring activations in the US and UK showing us how easy it can be. Leaving us with the question: what are you going to do to activate your audience in line and online?

Her compelling presentation, complete with colourful case studies, is now available for viewing.

What do we value? As audiences? As humans? What can be gained by using these values to segment and define your audience?

Andrew Therkelsen, passionate market researcher and consumer psychologist answered these and other questions in a recent interview with Peter Roper from Marketing magazine. Marketing Summit 2016 was an opportunity to bring this interview to life through an arts audience lens.

Their conversation: To value is human, is now available for viewing.

 Andrew Therkelsen and Peter Roper

David Finnegan

"The world's most high-tech company has created the least high-tech device to allow everyone to view the future of communication."

At Marketing Summit 2016 David Finnegan, owner of sense6 productions, marvelled at new possibilities and platforms for storytelling including virtual reality and 360 technology.

Watch his full and very energetic presentation: Different ways to value your product.

Writer, arts administrator, cultural consultant and Gamilaroi woman Cathy Craigie spoke to our delegates about leading with your values and daring to invent the future. You can view here presentation here.

Cathy Craigie

Michelle Ryan

Michelle Ryan from Restless Dance Theatre talks about the value of showing diversity on stage in this final panel from Marketing Summit 2016: Valuing the Arts. View the talk here.


Exit off canvas