Future Form banner

Tell me more about Future Form: Transforming arts business models


Applications open:  28 February 2020

Applications close: 26 June 2020 11:59pm AEST

Our cultural and creative sectors are facing significant forces of change and it is no longer possible to solely rely on traditional modes of operation or engagement. 

Future Form is an opportunity for small to medium arts organisations to transform and innovate their core business model. 

In a supported environment, led by industry experts, up to 24 participants from 12 organisations will be guided through a four-phase process to: 

  • discover
  • ideate
  • experiment
  • evolve.

Future Form provides time and space for participants to reimagine and respond to the future. 

Participants will use a range of design techniques to interrogate the value proposition of their organisation; and identify practical solutions and next steps. The program includes a range of activities including online learning sessions, intensive residential labs, individual coaching sessions and peer support.  

Key program dates 

Discover (Online)

9 Sept 2020
23 Sept 2020
7 Oct 2020
21 Oct  2020

Ideate (Lab)

30 October – 6 November*
(This component will either
be a two-day lab or a series
of online sessions)

Experiment (Online)

18 Nov 2020
2  Dec 2020

3 Feb 2021
17 Feb 2021

Evolve (Lab)

27-28 Feb 2021

*Please note: the format, dates and details of this component of the program will be confirmed and communicated. 

For more details about the program, including key dates and requirements, please see our FAQ section.



Future Form is for small to medium arts organisations from around Australia. Two representatives from each organisation will participate in the program and only one application per organisation is required. Future Form is also open to groups or collectives who are planning to form an organisation.

We strongly encourage organisations affected by the recent bushfires to apply for this program, and these applications will be prioritised. 

For more details about the eligibility requirements of participants and their organisations, please see our FAQ section. 


Organisations can apply via our online application system. The application includes a short introductory video, written responses to four questions that address the selection criteria and optional support material.  

Each organisation must nominate two participants. If you have access requirements, please get in touch so we can assist you.

Written response questions

  • Why is the program relevant for your organisation at this time?
  • How has your organisation explored and managed change so far?
  • As the representatives from your organisation, how will you embrace the learning opportunity provided by Future Form, working together and with other participants to make the most of the program? One response for each participant.
  • How does your organisation see its role as champions in transforming the sustainability of our sector?

Support material

  • A three-minute video to introduce your organisation, what it does and why.
  • LinkedIn URLs for each individual participant.
  • Any relevant support material for your application that demonstrates your organisation’s openness, motivation and commitment to innovation. One attachment only and support material is optional.

Successful organisations pay an administration fee of $1,500. This fee is based on an investment by Australia Council of over $15,000 per organisation throughout the program. Please contact us for financial support if required, as no organisation is discouraged from applying due to financial reasons.

Please see our FAQ section for more information about the application process, the video component and support material.


Applications will be reviewed internally and alongside external advisors. Your application will be based on merit, response to the selection criteria below, and in line with Australia Council’s commitment to diversity and inclusion. 

Selection criteria

  • Timeliness and relevance of the program to your organisation’s development.
  • An active and open approach to organisational change management.
  • Drive and motivation of each participant to collaborate and experiment with diverse ways of learning and connecting.
  • Commitment to exploring and implementing solutions for the sustainability of the arts sector. 

We are looking for applications from a range of art forms from across Australia. Applicants may be invited for an interview.

For more details about the application and selection process, please see our FAQ section


The Australia Council encourages applications from people who identify as First Nations, from culturally and linguistically diverse backgrounds, people with disability and people living in regional and remote areas. 

We actively work with individuals to support access needs – including childcare, cultural practices, financial and/or learning access needs as required. We encourage applicants to contact us via phone or email to discuss further.

Download the RTF version of this page.


For questions about the program, including costs, travel requirements and eligibility, please see our FAQ section. 

If you can’t find an answer, please send us an email at leadershipprogram@australiacouncil.gov.au or call us on 02 9215 9036. 


Future Form is presented nationally
with our delivery partner, the Australian,
Film Television and Radio School (AFTRS). 

Exit off canvas