The National Arts Participation Survey: Culture Segments Australia
August 10, 2017
Culture Segments Australia presents a set of tools to expand our knowledge of arts audiences and participants, and to assist the arts sector with specific information about how audiences can be developed. Morris Hargreaves Macintyre applied their Culture Segments ™ to data collected through the National Arts Participation Survey to produce these resources for understanding the motivations, behaviours and lifestyles of Australians, and how they relate to engagement with the arts.
MHM’s Culture Segments™ is a segmentation system for arts, culture and heritage organisations. A set of eight ‘Pen Portraits’ explores each Culture Segment – who they are, the role the arts play in their lives, which art forms they participate in and attend. They also provide details about online media used to engage with the arts, how each Culture Segment donates time or money to the arts, and how each can be developed as audiences and participants.
Click here for full results of the National Arts Participation Survey.
Click here for the state and territory results from the National Arts Participation Survey.
Scroll down or click links below to explore more findings through our ten interactive dashboards. Filter results by Culture Segment, state/territory and detailed art form.
Culture Segments profiles.
Impacts of the arts.
Attitudes to the arts.
Listening to music and reading.
Explore Culture Segment profiles of arts attendance and creative participation by state/territory, region and detailed art form.
More Australians now recognise the many positive impacts the arts have on our daily lives and in our communities. Explore here how they vary across Culture Segments.
Australians believe the arts reflect and contribute to society, to cultural identity, and to Australia’s international reputation. Explore here how attitudes vary across Culture Segments.
The high value that Australians place on the arts is reflected in the time and money that Australians give to support artists, arts organisations and arts projects. Explore here how giving varies across Culture Segments.
This dashboard shows data on engagement with cultural background through the arts, attendance at First Nations arts, and involvement with community arts and cultural development.
More than 14 million Australians aged 15 years and over attended arts events or festivals in person in 2016 (72%), on par with 2013 and 2009. Explore attendance across Culture Segments here.
Creative arts participation can take many forms – from artistic photography to playing an instrument; and from singing in a community choir or taking a community arts class, to more professional forms of arts creation.
As well as attending arts in person and creatively participating in the arts, listening to music and reading are vital, accessible and popular ways that Australians engage with the arts.
Online engagement with the arts is booming – in the digital age the arts are more accessible than ever. Explore across Culture Segments here.