COVID-19 Audience Outlook Monitor 2020

About the COVID-19 Audience Outlook Monitor

In 2020, the Australia Council partnered with Patternmakers and WolfBrown to understand changes in behaviours and sentiments of arts-goers in the wake of the COVID-19 pandemic, to support decision-making and forward planning across the sector.

Restrictions on public gatherings and travel forced many in the arts community to shut their doors and cancel programs and activities. This tracking study was designed to support important decision-making about when to open again and resume programming in spaces where people physically gather.

The Audience Outlook Monitor provided artists, cultural organisations and the broader arts sector with valuable information as changes occurred.

The study involved three phases of data collection throughout 2020 in May, July and September. Results from all three phases are available with the key findings outlined in snapshot reports and separate fact sheets exploring topics of interest in more detail.

All data is also available in the Audience Outlook Monitor dashboard, with results from over 23,000 respondents in Phase 1, over 15,000 respondents in Phase 2 and over 12,000 respondents in Phase 3.

cover of the Phase 3 Audience Outlook Monitor. It has green, black, pink and red wavy colours.

Snapshot reports

Phase 1 Snapshot Report
May 2020

Phase 2 Snapshot Report
July 2020

Phase 3 Snapshot Report
September 2020

Fact sheets

Performing Arts

Museums and galleries

Online engagement

First Nations

Fundraising, support and marketing

Regional audiences

Disability

Audience Outlook Monitor Dashboard

Data from all three phases is available to explore in an interactive dashboard, which can be filtered by art forms, regions and more.

The dashboard is publicly available, click the button below to find out more.

Past webinars

Performing Arts
2 June -
The co-host of this session was Katherine Connor, Executive Director, PAC Australia.

Museums and Galleries
10 June -
The co-host of this session was Alex Marsden, National Director, Australian Museums and Galleries Association.

Online Engagement
15 June
- The co-host of this session is Keir Winesmith, strategic consultant and academic working across digital and culture.

First Nations
22 June - The co-host of this session is Wesley Enoch AM, Chair of the First Nations Arts Strategy Panel of the Australia Council for the Arts.

Fundraising, support and marketing
29 June -
The co-host of this session is Matthew Morse, Executive Director, Strategy and Programs, Creative Partnerships Australia.

Phase 2 research webinar
29 July -
Join Tandi Palmer Williams, Managing Director, Patternmakers to discuss key findings from Phase 2 of the Audience Outlook Monitor research..

Delivery partners

List of participating organisations

ACMI
Adelaide Festival Centre
Adelaide Film Festival
Adelaide Fringe
Adelaide Symphony Orchestra
Art Gallery of Ballarat
Art Gallery of New South Wales
Art on The Move
Art, Not Apart
arTour
ARTRAGE INC
Arts Centre Melbourne
Arts Margaret River Inc
Artsource
Artspace
Australian Brandenburg Orchestra
Australian Centre for Contemporary Art
Australian Dance Theatre
Australian Festival of Chamber Music
Australian Museum
Australian Theatre for Young People
Barking Gecko Theatre
Bathurst Regional Council T/A Bathurst Memorial Entertainment Centre
Belconnen Arts Centre
Bell Shakespeare
Belvoir
Bendigo Venues & Events
Biennale of Sydney
Black Swan State Theatre Company
Brisbane Festival
Brisbane Multicultural Art Centre (BEMAC)
Brisbane Powerhouse
Brisbane Writers Festival
Brown's Mart Arts Ltd
Bunbury Regional Entertainment Centre
Bundaberg Regional Council
Bunjil Place (City of Casey)
Cairns Indigenous Art Fair
Campbelltown Arts Centre
Canberra Glassworks
Canberra Youth Theatre
Centre for Contemporary Photography
Chamber of Arts and Culture WA
Chunky Move
Circa Contemporary Circus
Circus Oz
Colac Otway Performing Arts & Cultural Centre
Country Arts SA
Cultural Media
Dancehouse
Darwin Aboriginal Art Fair Foundation Ltd
Darwin Entertainment Centre
Design Centre Tasmania
Drum Theatre
Electronic Music Conference (EMC)
Empire Theatres Pty Ltd
Faculty of Fine Arts and Music, University of Melbourne
Feast Queer Arts and Cultural Festival
Footscray Community Arts Centre
Forge Theatre and Arts Hub
FORM building a state of creativity
Frankston Arts Centre
Fremantle Press Inc
Geelong Arts Centre
Geelong Gallery
Gladstone Entertainment Convention Centre
Goldfields Arts Centre
Hayes Theatre Co
History Trust of South Australia
HOTA, Home of the Arts
HotHouse Theatre
Ian Potter Museum of Art, the University of Melbourne
Information + Cultural Exchange
Ipswich Civic Centre
La Boite Theatre Company
Lighthouse Theatre Warrnambool
Linden New Art Inc
Lismore Regional Gallery
Logan Entertainment Centre - Logan City Council
Mackay Entertainment & Convention Centre
Malthouse Theatre
Melbourne Fringe
Melbourne International Comedy Festival
Melbourne International Jazz Festival
Melbourne Recital Centre
Melbourne Symphony Orchestra
Melbourne Theatre Company
Merrigong Theatre Company
Mildura Arts Centre
Multicultural Arts Victoria
Museums Victoria
Music Victoria
National Gallery of Australia
National Gallery of Victoria (NGV)
National Museum of Australia
National Portrait Gallery
Nexus Arts
No Strings Attached Theatre of Disability
Opera Australia
Opera Queensland
Orange Civic Theatre
Penrith Performing & Visual Arts
Perth Festival
Perth Theatre Trust
Perth Theatre Trust - Albany Entertainment Centre
Platform Youth Arts
Powerhouse Museum
Propel Youth Arts WA
Queensland Art Gallery | Gallery of Modern Art
Queensland Museum Network
Queensland Music Festival
Queensland Performing Arts Centre
Queensland Symphony Orchestra
Queensland Theatre
Real Film Festival
Red Chair Pty Ltd
Royal Historical Society of Victoria
SALA (South Australian Living Artists) Festival
Screenworks
Scribblers Festival
Smith's Alternative
South Australian Museum
Spare Parts Puppet Theatre
State Library of Queensland
State Library Victoria
State Opera South Australia
State Theatre Company South Australia
SWELL Sculpture Festival
Sydney Dance Company
Sydney Opera House
Sydney Philharmonia Choirs
Sydney Theatre Company
Sydney Writers' Festival Ltd
Synergy & Taikoz Ltd
The Australian Ballet
The Cube Wodonga
The Events Centre, Caloundra
The Glasshouse
The Sydney Fringe Inc
The Tasmanian Symphony Orchestra
The Unconformity
The Wheeler Centre
Theatre North Inc
Theatre Works
TOPOLOGY
Townsville City Council
Townsville City Council Galleries
Tura New Music
Umbrella Studio Contemporary Arts
Victorian Music Development Office
Victorian Opera
Vitalstatistix
Wangaratta Performing Arts & Convention Centre
West Australian Ballet
West Australian Opera
West Australian Symphony Orchestra
Western Australian Museum
Womadelaide foundation Ltd
Yirra Yaakin Theatre Company